Marie Kondo

Subscribers 792K

Videos 67

Views 17.4M

Channels Like Marie Kondo

Marie Kondo's channel focuses on tidying spaces and joyful living, offering tutorials and method-focused content around the KonMari approach, folding techniques, and practical organizing tips. The content style includes instructional videos and demonstrations (e.g., basic folding, fundamental tidying), with a frequent posting pattern implied by the 67 videos and recent uploads such as press features, method explainers, and lifestyle-oriented trailers; the channel averages about 1M views per video and has been active since Sep 11, 2017, with a subscriber base of 792K and total views of 17.4M.

AI summary

Similar Channels

We found 47 YouTube channels similar to Marie Kondo

Reynard Lowell YouTube channel thumbnail

#1

Reynard Lowell view on YouTube ▶

82% relevance

Subscribers 563K

Videos 304

Views 66.0M

Appearances 17

SERP 100%

Similarity 70%

decluttering tips home organization space optimization

Both target audiences for decluttering and home organization with strong search overlap on 'decluttering tips' and 'home organization', and Reynard's content aligns with organization-focused tips (70% content match) though adjusted in style from Kondo.

AI summary

#2

Joshua Becker view on YouTube ▶

81% relevance

Subscribers 344K

Videos 485

Views 46.6M

Appearances 18

SERP 90%

Similarity 75%

minimalist closet decluttering tips tidy home ideas

High search overlap on 'minimalist closet' and 'decluttering tips' mirrors Kondo's audience, and Becker's content centers on minimalism and tidy homes (75% content match) similar in goal but different stylistic approach.

AI summary

#3

That Practical Mom

79% relevance

Subscribers 1.3M

Videos 735

Views 200.1M

Appearances 15

SERP 85%

Similarity 75%

decluttering tips joyful organizing tidying tips

Shares a focus on joyful organizing and decluttering tips (85% search overlap), with content aimed at practical home tidying (75% content match) similar in purpose but family-oriented tone.

AI summary

#4

Clutterbug view on YouTube ▶

76% relevance

Subscribers 1.2M

Videos 1.5K

Views 180.6M

Appearances 20

SERP 80%

Similarity 73%

decluttering tips covered storage solutions home organization

Competes on decluttering tips and home organization with strong search alignment, and covers storage solutions, resulting in a high relevance (80% search match, 73% content match) though branding differs.

AI summary

#5

A to Zen Life view on YouTube ▶

72% relevance

Subscribers 409K

Videos 263

Views 44.8M

Appearances 7

SERP 69%

Similarity 75%

decluttering tips tidying tips clutter reduction plans

Targets decluttering and tidying plans with broad search interest (69% search) and a 75% content alignment on tidying concepts, echoing Kondo's ethos in a different presentation.

AI summary

#6

Haley Villena

66% relevance

Subscribers 93.5K

Videos 138

Views 7.0M

Appearances 6

SERP 55%

Similarity 74%

tidy living tidying tips basics of tidying

Shares tidy living and tidying tips with moderate search overlap (55%) but a very similar content focus on basics of tidying (74% content), indicating audience overlap with a distinct personality.

AI summary

Content Landscape

Discovered competitors include That Practical Mom (79% match) and Clutterbug (76% match) as the closest rivals. These channels share overlapping queries with Marie Kondo such as decluttering tips, joyful organizing, tidying tips, and home organization. While Marie Kondo has 792K subscribers, That Practical Mom boasts 1.3M subscribers and Clutterbug has 1.2M subscribers, indicating larger audiences for the overlapping topics. The competition is driven by similar content themes around decluttering, storage solutions, and tidy living, with the top aligns being That Practical Mom (79% match) and Clutterbug (76% match).

AI summary

Video Highlights

Didn't Make the Cut

41 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	60%	Dana K White ▶	76%	240K	38%	7
#8	59%	Clean My Space ▶	69%	2.2M	44%	9
#9	58%	Daniel Titchener ▶	70%	604K	41%	6
#10	57%	Katy Wells	76%	21.3K	29%	2
#11	56%	Hannah's Happy Home ▶	71%	322K	33%	9
#12	56%	The Minimal Mom ▶	76%	858K	26%	7
#13	54%	Taryn Maria ▶	73%	166K	26%	6
#14	54%	Caroline Winkler ▶	72%	1.1M	27%	8
#15	54%	Madeline Hegedus ▶	73%	70K	25%	4
#16	53%	MsMojo ▶	62%	5.7M	40%	5
#17	52%	The Organized Soprano	77%	117K	15%	1
#18	52%	Blossom	72%	13M	21%	2
#19	52%	Cozy DIY Home	73%	843K	20%	5
#20	52%	Curbly	74%	17K	18%	3
#21	51%	Nate Katsuki	73%	3.0K	18%	1
#22	51%	Clean That Up ▶	72%	1.2M	20%	4
#23	51%	Hannah Louise Poston	71%	200K	20%	3
#24	51%	Miss Louie	70%	529K	21%	4
#25	50%	Emerald's Daily Carry	71%	29.8K	18%	1
#26	50%	Kashmiri Family Vlogs . 200k views . 2 hours ago	74%	4.7K	15%	1
#27	50%	Gabe Bult ▶	68%	782K	23%	3
#28	50%	Matt D'Avella ▶	69%	4.0M	22%	2
#29	49%	Haley's Corner ▶	71%	894K	17%	2
#30	49%	Meghan Livingstone ▶	73%	305K	13%	3
#31	49%	Allison Bornstein	71%	59.9K	16%	2
#32	49%	Malama Life ▶	69%	843K	18%	2
#33	49%	Nick Lewis ▶	72%	780K	14%	4
#34	48%	Samurai Matcha ▶	72%	613K	12%	3
#35	48%	Organized by JM	70%	1.4K	14%	2
#36	48%	Wild We Roam	67%	362K	18%	2
#37	48%	Malewicz	67%	190K	18%	2
#38	47%	Gentleman's Gazette ▶	68%	1.8M	17%	2
#39	47%	Linda Home	69%	416K	15%	1
#40	47%	TechJoint ▶	66%	1.1M	19%	5
#41	47%	Emily Elizabeth May ▶	70%	124K	12%	3
#42	46%	5-Minute Crafts ▶	68%	80.8M	13%	2
#43	46%	Self Storage Income	64%	36.5K	18%	1
#44	46%	MWA Woodworks ▶	68%	430K	12%	1
#45	43%	TODAY ▶	59%	5.0M	21%	2
#46	42%	Alan's Factory Outlet	60%	10.4M	15%	1
#47	41%	The Wall Street Journal ▶	60%	6.6M	13%	2

Search Queries Used

tidy living minimalist closet konmari method decluttering tips folding techniques joyful organizing covered storage solutions capsule wardrobe home organization space optimization tidying tips basics of tidying folding methods intimates folding menswear folding tidy home ideas organizing hacks spatial design tips clutter reduction plans folding closet outfits capsule wardrobe tips minimalist storage ideas drawer organization tricks easy decluttering steps space saving hacks seasonal closet edit joyful home routines bedroom organization plan kitchen tidying tips small space organization declutter mindset tips wardrobe pruning guide folding efficiency techniques laundry sorting system garage organization ideas

Frequently Asked Questions

Which YouTube channels are most similar to Marie Kondo?

Reynard Lowell — 82% match, 563K subscribers; Joshua Becker — 81% match, 344K subscribers; That Practical Mom — 79% match, 1.3M subscribers. All three are lifestyle/organizational channels that focus on decluttering, minimalism, and practical home organization, similar to Marie Kondo's KonMari method.

What type of content does Marie Kondo make?

Marie Kondo creates videos about organizing, decluttering, and the KonMari method, with titles like Press | Marie Kondo and the KonMari Movement, Introducing KonMari, KonMari Method | Finish Discarding First – and Let Go With Gratitude, and KonMari Method | Basic Folding Method. The channel averages about 1M views per video, and uploads are ongoing at an approximate weekly cadence.

How do we determine which channels are similar to Marie Kondo?

We analyze Marie Kondo's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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