TODAY

Subscribers 5.0M

Videos 50K

Views 4.1B

Channels Like TODAY

TODAY covers headlines and tips across parenting, home, food, style, and health and wellness, with a mix of tutorials, lifestyle guidance, and news-oriented content. The channel publishes a high volume of content (about 1000 uploads per week) with recent videos ranging from daily news-style updates to lifestyle and wellness topics, and clips averaging around 6.5K views per video.

Results last updated 3 months ago.

Similar Channels

We found 49 YouTube channels similar to TODAY

#1

TEDx Talks view on YouTube ▶

79% relevance

Subscribers 44.2M

Videos 255K

Views 8.8B

Appearances 10

SERP 100%

Similarity 64%

child development caregiving tips women health

Both target audiences interested in child development, caregiving, and women health search queries, and TODAY’s style aligns with educational, wellness-focused content, though TEDx Talks is more lecture-format and global.

#2

The Style Insider

62% relevance

Subscribers 287K

Videos 660

Views 42.8M

Appearances 7

SERP 60%

Similarity 64%

style trends lifestyle trends

Shares queries on style and lifestyle trends and, like TODAY, covers broad lifestyle topics, but TODAY’s content is more general-audience news and wellness rather than fashion-forward style.

#3

Jamie Oliver view on YouTube ▶

61% relevance

Subscribers 6.2M

Videos 2.6K

Views 1.1B

Appearances 5

SERP 63%

Similarity 60%

recipe ideas family meal ideas quick weeknight dinners

Both rank for recipe ideas and family meal ideas and emphasize quick weeknight meals in searches, yet Jamie Oliver’s channel centers on cooking demonstrations while TODAY integrates broader health and parenting context.

#4

The Soft Roots

58% relevance

Subscribers 455K

Videos 3.1K

Views 164.0M

Appearances 9

SERP 58%

Similarity 58%

child learning activities

Both address child learning activities and developmental themes, indicating an overlapping audience, though The Soft Roots focuses more on activity ideas while TODAY mixes parenting with health news.

#5

PBS NewsHour view on YouTube ▶

55% relevance

Subscribers 5.2M

Videos 59K

Views 3.0B

Appearances 2

SERP 19%

Similarity 79%

mental health for moms

Overlap exists on mental health for moms searches, with TODAY sharing wellness orientation; PBS NewsHour leans more toward news reporting while TODAY blends current events with health and parenting tips.

#6

Washington Post

53% relevance

Subscribers 2.8M

Videos 24K

Views 1.6B

Appearances 1

SERP 20%

Similarity 75%

expert opinions health

Shared interest in expert health opinions and wellness guidance; TODAY covers similar health topics, but Washington Post delivers more traditional journalism while TODAY emphasizes quick, actionable parenting and health content.

Content Landscape

Top competitors include TEDx Talks (79% match) and The Style Insider (62% match). TEDx Talks aligns with overlapping queries such as child development, caregiving tips, and women health, while The Style Insider targets style and lifestyle trends. Jamie Oliver (61% match) also competes on recipe ideas and family meal ideas, expanding into quick weeknight dinners. TODAY has 5M subscribers, whereas TEDx Talks has 44.2M and Jamie Oliver has 6.2M, indicating TODAY is smaller than these major players but competes on related topics like parenting, health, and home/lifestyle content.

Video Highlights

Didn't Make the Cut

43 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	52%	Andrew Huberman ▶	61%	7.4M	40%	8
#8	52%	Intermountain Health	68%	33K	27%	3
#9	51%	Psych Hub ▶	61%	280K	37%	4
#10	50%	Gordon Ramsay ▶	62%	21.9M	32%	5
#11	49%	Emily Norris	65%	890K	25%	4
#12	48%	AmenClinics	68%	604K	20%	1
#13	48%	E! News ▶	67%	2.5M	20%	1
#14	48%	Speeed ▶	62%	2.1M	26%	2
#15	48%	Doctor Mike ▶	68%	14.7M	16%	2
#16	47%	TED ▶	69%	27.2M	14%	4
#17	47%	LifebyMikeG ▶	65%	5.2M	21%	3
#18	47%	Hospice Nurse Julie	66%	681K	19%	2
#19	47%	Kristen McGowan ▶	62%	1.9M	25%	3
#20	47%	Epic Gardening ▶	63%	4.0M	24%	3
#21	47%	UCLA Health	65%	575K	19%	4
#22	47%	Ciara O Doherty ▶	63%	247K	23%	4
#23	47%	Tasty	66%	21.3M	18%	3
#24	47%	Brittany Vasseur	67%	1.5M	16%	1
#25	46%	Teachingmensfashion	62%	7.4M	23%	2
#26	46%	Tonic Health	64%	50.8K	20%	2
#27	46%	TED-Ed ▶	65%	22.4M	18%	2
#28	46%	ABC News ▶	64%	19.4M	20%	3
#29	46%	Linda Home	62%	416K	21%	2
#30	46%	Harvard Graduate School of Education	63%	70.1K	20%	1
#31	45%	Friendly Kid Doc	60%	46K	23%	3
#32	45%	Tim Dessaint	64%	1.6M	18%	2
#33	45%	Peekaboo Kidz ▶	63%	7.3M	18%	2
#34	45%	Virali Tips & Tricks	62%	26.9K	20%	1
#35	45%	Clutterbug ▶	60%	1.2M	22%	6
#36	45%	Dabby	62%	59.4K	20%	1
#37	45%	Hannah Malu	64%	85.3K	16%	1
#38	45%	Sheffield Made Plants ▶	61%	620K	19%	5
#39	44%	Myprotein ▶	61%	343K	19%	2
#40	44%	The Budget Mum UK	59%	17.8K	22%	2
#41	44%	Brittney Blane	62%	117K	16%	1
#42	44%	Joshua Weissman ▶	62%	10.5M	16%	1
#43	44%	Desi Rich	62%	218K	16%	1
#44	43%	5-Minute Crafts PLAY	63%	20M	14%	3
#45	43%	Jenna Pierce	60%	293K	18%	2
#46	43%	Med School Insiders ▶	62%	1.8M	14%	2
#47	41%	Anglian Home Improvements	57%	1.8K	16%	1
#48	40%	Mind, the mental health charity	56%	49.3K	16%	1
#49	39%	Family Fitness	54%	15.7M	16%	1

Search Queries Used

parenting tips family health home tips wellness advice food and nutrition recipe ideas style trends fashion tips home decor health news child development caregiving tips expert opinions health lifestyle trends women health family meal ideas healthy kids snacks parenting hacks home organization budget family meals home safety tips quick weeknight dinners mental health for moms nutrition for kids age appropriate activities kid friendly recipes houseplant care tips family fitness ideas home cleaning tips style for moms stress management tips caregiver support tips child learning activities women health tips balanced diet guidelines

Frequently Asked Questions

Which YouTube channels are most similar to TODAY?

TODAY's biggest competitors on YouTube are TEDx Talks (44.2M subscribers, 79% match), The Style Insider (287K subscribers, 62% match), and Jamie Oliver (6.2M subscribers, 61% match). They share a focus on educational or lifestyle content and recognizable hosts or speakers, similar to TODAY's broad daytime news and lifestyle topics.

What type of content does TODAY make?

TODAY creates short- to mid-form videos covering news, travel, health, and lifestyle topics, as seen in titles like Hamilton West End adaptation, top travel destinations, cancer fundraising, pet rescue, and Apple TV series teasers. They upload frequently, with an average around 6.5K views per video and ~1008 uploads per week (as per provided data).

How do we determine which channels are similar to TODAY?

We analyze TODAY's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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