Both target home design and interior styling queries (home design trends, interior design tips, furniture shopping tips) with a very high search overlap (100%), and Reynard's content aligns closely with design-focused topics (90%), making them highly similar in audience and topic.
Content Landscape
Similar Channels
We found 48 YouTube channels similar to Nick Lewis
Shares broad home design and decor-oriented searches (home design trends, interior design tips, decor ideas) but Kristen's content skews more toward decor ideas (82%), creating strong audience overlap though slightly broader content divergence (69% overall match).
Both focus on interior design and decor ideas, including small space decorating, which aligns with Nick Lewis's audience via high search match for interior design tips (49%) and close content style (82%), indicating a shared space but with some niche emphasis on small spaces.
Competes on home design trends and interior design tips, with Ashley closely matching Nick on content (87%) though having lower overall search alignment (33%), suggesting similar audiences but somewhat different search behavior.
Similar audience through exterior home styling, living room ideas, and space-saving hacks (search ~32%), with strong content alignment (87%), indicating overlapping topics but a niche tilt toward exteriors and hacks.
Targets living room ideas, minimalist interiors, and space-saving hacks; while search overlap is modest (22%), the content similarity is high (88%), signaling an audience overlap with similar design sensibilities but different search signals.
Didn't Make the Cut
42 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 61% | Hunting for George | 84% | 279K | 26% | 3 |
| #8 | 59% | Caroline Winkler | 84% | 1.1M | 22% | 7 |
| #9 | 59% | Kiva Brent | 87% | 445K | 16% | 3 |
| #10 | 59% | Design Daddy | 85% | 114K | 18% | 6 |
| #11 | 58% | Rebecca Robeson | 87% | 1.4M | 15% | 3 |
| #12 | 58% | Penny Modern ▶ | 86% | 68.8K | 15% | 4 |
| #13 | 58% | Cozy DIY Home | 88% | 843K | 13% | 3 |
| #14 | 58% | Backyard Design Guy - Outdoor Living | 78% | 185K | 27% | 6 |
| #15 | 57% | Suzie Anderson Home | 81% | 118K | 23% | 4 |
| #16 | 57% | Julie Khuu | 86% | 583K | 14% | 5 |
| #17 | 56% | Lone Fox | 85% | 1.8M | 14% | 3 |
| #18 | 56% | Fifi McGee | Interior Design & Renovations | 87% | 27.6K | 11% | 3 |
| #19 | 56% | Home RenoVision DIY ▶ | 82% | 4.1M | 18% | 3 |
| #20 | 56% | Mark Tobin Kitchen Design | 86% | 99.8K | 11% | 3 |
| #21 | 56% | Design Burst ▶ | 81% | 78K | 19% | 3 |
| #22 | 56% | Studio McGee ▶ | 75% | 599K | 27% | 9 |
| #23 | 56% | Design Seed | 82% | 691K | 15% | 7 |
| #24 | 55% | STINA'S HOME DECOR 101 | 84% | 27.5K | 13% | 1 |
| #25 | 55% | The Interiorist | 84% | 14.8K | 10% | 1 |
| #26 | 55% | designchickee | 82% | 73.8K | 13% | 3 |
| #27 | 55% | Fixit Design Carpets & Curtains Trading L.L.C | 82% | 6.2K | 14% | 3 |
| #28 | 54% | Homeworthy ▶ | 78% | 761K | 18% | 5 |
| #29 | 54% | Beautiful Home Design ideas | 81% | 147K | 13% | 5 |
| #30 | 54% | Balance + Rhythm | 82% | 29.9K | 12% | 4 |
| #31 | 54% | Benita Larsson | 81% | 209K | 13% | 1 |
| #32 | 54% | Architectural Digest ▶ | 77% | 7.8M | 18% | 5 |
| #33 | 53% | New Homebuyer Academy | 80% | 1.0K | 13% | 1 |
| #34 | 52% | Dear Modern | 77% | 2.3M | 16% | 5 |
| #35 | 52% | OrgaNatic | 80% | 109K | 10% | 1 |
| #36 | 52% | Karina Fox | 80% | 3.5K | 10% | 1 |
| #37 | 52% | The Paint People ▶ | 78% | 148K | 13% | 5 |
| #38 | 52% | House & Garden ▶ | 79% | 324K | 10% | 1 |
| #39 | 52% | DecorPedia | 77% | 8.1K | 14% | 3 |
| #40 | 51% | Coral Hoyt | 77% | 25.3K | 13% | 1 |
| #41 | 51% | Julie Jones Designs | 75% | 16.9K | 15% | 2 |
| #42 | 51% | Clutterbug ▶ | 76% | 1.2M | 13% | 4 |
| #43 | 51% | KB Countertops | 71% | 5.6K | 22% | 2 |
| #44 | 49% | Decor Home Ideas | 72% | 26.2K | 14% | 5 |
| #45 | 49% | Lowe's Home Improvement ▶ | 73% | 1.3M | 13% | 3 |
| #46 | 49% | NCS Colour | 75% | 3.7K | 10% | 1 |
| #47 | 48% | NEVER TOO SMALL | 74% | 3.3M | 11% | 3 |
| #48 | 43% | The Careers Department | 64% | 15.6K | 10% | 1 |
Search Queries Used
Frequently Asked Questions
Which YouTube channels are most similar to Nick Lewis?
Reynard Lowell — 94% match, 563K subscribers; Kristen McGowan — 69% match, 1.9M subscribers; baixu — 68% match, 261K subscribers. All three channels pair interior design-focused content with practical home improvement topics similar to Nick Lewis, appealing to viewers interested in home decor, design tips, and making spaces look better.
What type of content does Nick Lewis make?
Nick Lewis creates design-focused content centered on interior design, home decor, and improving living spaces, as indicated by video titles about furniture retail secrets, home design myths, exterior appearance, and how a home feels. He uploads multiple videos per week, with average video views around 255.5K (e.g., 541.5K, 128K, 222.1K, 272K, 264.8K), reflecting frequent uploads and high engagement.
How do we determine which channels are similar to Nick Lewis?
We analyze Nick Lewis's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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