We found 42 YouTube channels similar to The National Lottery
Both target lottery players with queries on how to play, odds, draws, and responsible gambling, showing strong search alignment (81% match) and complementary content emphasis (75% content).
Catches the same lottery-savvy audience with queries about lottery winners, how to play, and rules, reflected in an 79% match and high search similarity (96%) though content differs in presentation (67%).
Shares broad coverage of lottery concepts like how to play, rules, and jackpots, evidenced by 75% match and high search overlap (100%), but WIRED’s content style diverges (58%) from The National Lottery.
Targets lottery jackpot information and winners for a UK audience, aligning on key queries and jackpot topics (69% match; 65% search, 72% content), with fairly balanced content relevance.
Addresses lottery rules, prize claims, and winning numbers history, yielding a 62% match with notable search alignment (67%) but varied content emphasis (59%).
Overlaps in responsible gambling guidance and lottery safety topics, showing moderate similarity (56% match) due to lower content focus on actual play and results (65% content).
36 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 55% | Euromillions Online | 78% | 1.2K | 21% | 2 |
| #8 | 55% | jack pockets | 64% | 245K | 42% | 6 |
| #9 | 55% | PCSO LOTTO RESULTS TODAY | 78% | 5.8K | 21% | 1 |
| #10 | 55% | Iowa Lottery | 71% | 11.6K | 30% | 5 |
| #11 | 54% | New York Lottery | 71% | 28.4K | 28% | 2 |
| #12 | 54% | ABC News ▶ | 64% | 19.4M | 38% | 10 |
| #13 | 53% | ITHUBA LOTTERY | 78% | 53.9K | 16% | 2 |
| #14 | 53% | wikiHow ▶ | 54% | 869K | 52% | 5 |
| #15 | 53% | 60 Minutes Australia | 60% | 6.6M | 44% | 9 |
| #16 | 53% | KERALA LOTTERY RESULTS & GUESSING | 72% | 50.9K | 23% | 3 |
| #17 | 53% | KERALA LOTTERY RESULT TODAY LIVE | 75% | 25.5K | 19% | 3 |
| #18 | 52% | Timothy Schultz | 72% | 157K | 23% | 6 |
| #19 | 52% | David Muse | 64% | 30.6K | 34% | 5 |
| #20 | 52% | Mark Tilbury | 60% | 7.9M | 39% | 8 |
| #21 | 52% | Oz Lotteries | 75% | 1.6K | 17% | 1 |
| #22 | 51% | Lotto Result Today | 74% | 1.3M | 15% | 2 |
| #23 | 50% | Besto Tv Mr 300K view. 2 day. | 62% | 13.3K | 33% | 2 |
| #24 | 50% | Texas Lottery | 74% | 46.6K | 14% | 1 |
| #25 | 50% | National Lottery Results | 73% | 46K | 14% | 4 |
| #26 | 49% | The Lottery Winners | 72% | 14.6K | 16% | 3 |
| #27 | 49% | Sb prediction | 72% | 10.5K | 14% | 1 |
| #28 | 48% | Daily Results Today | 70% | 120K | 13% | 4 |
| #29 | 48% | Questions Paper | 71% | 39.1K | 12% | 4 |
| #30 | 47% | LYFE Accounting ▶ | 60% | 573K | 28% | 2 |
| #31 | 47% | Virgin Radio UK | 64% | 214K | 21% | 1 |
| #32 | 47% | The Modern Rogue | 58% | 1.7M | 29% | 4 |
| #33 | 46% | Mississippi Lottery Corporation | 69% | 3.9K | 12% | 2 |
| #34 | 46% | 12 News | 61% | 455K | 23% | 2 |
| #35 | 46% | The Quick Response | 59% | 2.6K | 26% | 3 |
| #36 | 44% | Best Documentary | 58% | 8.0M | 25% | 5 |
| #37 | 44% | TODAY ▶ | 58% | 5.0M | 23% | 4 |
| #38 | 44% | QS Stimuli | 59% | 71.8K | 21% | 1 |
| #39 | 41% | TLC | 62% | 8.6M | 11% | 1 |
| #40 | 41% | The Sun | 56% | 6.4M | 17% | 4 |
| #41 | 40% | Jay & Sharon | 57% | 10M | 15% | 4 |
| #42 | 39% | CBS News ▶ | 56% | 7.0M | 14% | 1 |
The National Lottery's biggest competitors on YouTube are Millionaire Post (79% match, 319K subscribers), WIRED (75% match, 12.8M subscribers), and Ohio Lottery (81% match, 38.6K subscribers). They share a focus on lottery or money-related content and large or active subscriber bases.
The National Lottery creates content about lottery draws, results, and related topics, such as EuroMillions draw results. Upload frequency is about 2.8 uploads per week, and the channel averages approximately 22.2K views per video.
We analyze The National Lottery's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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