We found 46 YouTube channels similar to The Deal Guy
High search overlap with 'episode of daily deals' (96%), indicating similar audience interest in timely deal content, but content similarity is moderate (61%), suggesting The Deal Guy and The Daily Show approach deals with different formats and tones.
Shared audience on bulk buying and membership strategies (queries like bulk buying tips, membership shopping tricks) with a strong content alignment (71%), reflecting parallel focus on savings and shopping tactics.
Overlap around membership shopping tricks and retail club savings (queries), with high content similarity (83%), indicating very similar video topics and formats aimed at frugal shoppers.
Similar emphasis on retail club savings and digital coupons (queries) and strong content alignment (84%), showing parallel guidance on discounts and coupon usage.
Audience interest aligned on bulk buying strategies (queries) and bulk recommendations, with moderate-to-high content similarity (67%), suggesting similar bulk-focused deal guidance but with a greener or sustainability tilt.
Shares focus on membership warehouse deals and member price comparisons (queries) with high content similarity (78%), indicating closely matched content around warehouse club savings.
40 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 65% | Justin Resells ▶ | 69% | 99.2K | 59% | 4 |
| #8 | 64% | AI Couponing | 71% | 1.2K | 53% | 6 |
| #9 | 63% | Behind the States | 81% | 12.5K | 37% | 2 |
| #10 | 63% | Frugal Fit Mom | 71% | 680K | 51% | 7 |
| #11 | 61% | The Wall Street Journal ▶ | 67% | 6.6M | 53% | 9 |
| #12 | 60% | This Life Of Ours | 85% | 5.7K | 23% | 5 |
| #13 | 60% | Good Morning America | 64% | 5.5M | 55% | 4 |
| #14 | 59% | Homesteading Family ▶ | 67% | 896K | 47% | 5 |
| #15 | 59% | WAFB | 64% | 34.4K | 52% | 2 |
| #16 | 58% | Kristen McGowan ▶ | 71% | 1.9M | 40% | 4 |
| #17 | 57% | offermate US | 73% | 2.5K | 31% | 8 |
| #18 | 56% | FRUGAL PRO | 77% | 101K | 23% | 3 |
| #19 | 56% | WKYC Channel 3 | 57% | 537K | 54% | 4 |
| #20 | 54% | Alex Hormozi ▶ | 68% | 4.0M | 34% | 3 |
| #21 | 54% | Shona S Powell ☯︎ | 71% | 1.1K | 29% | 1 |
| #22 | 54% | Business Solution ▶ | 69% | 23.9K | 32% | 2 |
| #23 | 54% | Naiome’s Palace | 71% | 67.5K | 29% | 1 |
| #24 | 53% | Be Clever With Your Cash | 70% | 117K | 29% | 1 |
| #25 | 53% | Inside Edition ▶ | 62% | 13.8M | 40% | 2 |
| #26 | 53% | Jordan Page, FunCheapOrFree | 66% | 914K | 33% | 2 |
| #27 | 52% | Learn With Shopify ▶ | 67% | 858K | 31% | 2 |
| #28 | 52% | The Frugal Rich ▶ | 72% | 63.2K | 23% | 5 |
| #29 | 52% | TODAY ▶ | 63% | 5.0M | 34% | 2 |
| #30 | 51% | Inga Lam | 63% | 662K | 34% | 3 |
| #31 | 51% | The More You Know | 69% | 1.9K | 25% | 4 |
| #32 | 51% | CNBC ▶ | 69% | 4.1M | 23% | 2 |
| #33 | 51% | WhizBang! Retail Training | 70% | 4.0K | 21% | 3 |
| #34 | 50% | Finder - UK | 69% | 28.2K | 21% | 3 |
| #35 | 50% | Mark Tilbury | 69% | 7.9M | 22% | 3 |
| #36 | 50% | Jazzy's Games | 64% | 36K | 29% | 1 |
| #37 | 50% | News 5 Cleveland | 62% | 357K | 31% | 2 |
| #38 | 49% | Ultimate Life Hacks | 63% | 1.6K | 29% | 1 |
| #39 | 49% | Kathleen Illustrated ▶ | 66% | 140K | 23% | 1 |
| #40 | 48% | Clutterbug ▶ | 65% | 1.2M | 23% | 1 |
| #41 | 48% | TLC Australia | 64% | 998K | 23% | 1 |
| #42 | 48% | Rob Buser | 60% | 1.8K | 29% | 1 |
| #43 | 47% | honeysada | 64% | 148K | 23% | 1 |
| #44 | 47% | TipsNNTricks | 63% | 192K | 23% | 1 |
| #45 | 46% | Noel Deyzel | 62% | 7.7M | 23% | 1 |
| #46 | 44% | WSB-TV | 59% | 365K | 22% | 2 |
The Deal Guy's biggest competitors on YouTube are The Daily Show (13.6M subscribers, 75% match) and Gabe Bult (782K subscribers, 74% match), with FRUGAL DAILY also a close match (82%? no 72% match, 82.3K subscribers). All three share content focused on deals, shopping, and savings across retailers like Costco, Sam's Club, and Amazon.
The Deal Guy creates short- to mid-length videos about shopping deals and best buys at retailers such as Costco, Sam's Club, Dollar Tree, and Amazon. Uploads appear to be frequent, with recent titles like '10 Things You SHOULD Be Buying at Costco in March 2026' and '10 NEW Costco Deals You NEED To Buy in February 2026' and an average of about 835K views per video.
We analyze The Deal Guy's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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