Sarah Betts

Subscribers 3.6M

Videos 1.6K

Views 4.0B

Channels Like Sarah Betts

Sarah Betts covers life-style content with a focus on room makeovers, home decor, and budget-friendly DIY projects, along with lifestyle vlogs and occasional shopping hauls. The channel emphasizes tutorials and transformation content (e.g., 24h room makeovers, extreme makeovers, and gift swaps) and also includes shorts; videos range in topics like coastal aesthetics, apartment styling, and holiday decor. With 3.6M subscribers and ~4B total views, the channel publishes frequently (1600 videos) and averages around 161.6K views per video.

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Similar Channels

We found 50 YouTube channels similar to Sarah Betts

Reynard Lowell YouTube channel thumbnail

#1

Reynard Lowell view on YouTube ▶

86% relevance

Subscribers 563K

Videos 304

Views 66.0M

Appearances 13

SERP 100%

Similarity 76%

budget home decor apartment decorating tips cozy bedroom decor

Both target budget-friendly, stylish home decor and cozy spaces, with high search overlap on terms like 'budget home decor' and 'cozy bedroom decor' (86% match in search) though Reynard's content is somewhat less in-depth on decor transformation (content 76%).

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#2

baixu view on YouTube ▶

81% relevance

Subscribers 261K

Videos 164

Views 12.1M

Appearances 8

SERP 98%

Similarity 70%

apartment decorating tips cozy home tour cozy bedroom decor

Shares emphasis on affordable, cozy apartment styling and bedroom decor, reflected by high search overlap for 'apartment decorating tips' and 'cozy bedroom decor' (98% search match) with slightly lower content alignment (70%).

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#3

Matt O'Brien

74% relevance

Subscribers 65.3K

Videos 100

Views 12.5M

Appearances 4

SERP 59%

Similarity 84%

room makeover ideas room transformation before after

Relates through room-focused improvement themes like 'room makeover ideas' and 'room transformation before after', showing strong content alignment (84%) but moderate search overlap (59%), indicating similar ideas but less audience targeting on decor specifics.

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Caroline Winkler YouTube channel thumbnail

#4

Caroline Winkler view on YouTube ▶

74% relevance

Subscribers 1.1M

Videos 176

Views 88.0M

Appearances 8

SERP 63%

Similarity 81%

budget home decor apartment decorating tips small space makeover

Similar focus on budget-friendly and small-space decor with strong alignment on 'budget home decor' and 'small space makeover' searches (63%) and very high content similarity (81%), suggesting parallel styling guidance for compact living.

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#5

Lone Fox view on YouTube ▶

71% relevance

Subscribers 1.8M

Videos 502

Views 232.7M

Appearances 4

SERP 45%

Similarity 89%

budget home decor apartment decorating tips budget friendly decor

Both cover budget-conscious home decor and apartment styling, sharing substantial search overlap for 'budget home decor' and 'apartment decorating tips' (45% search) paired with very high content similarity (89%), indicating akin content execution despite slightly different audience reach.

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#6

Nick Lewis view on YouTube ▶

67% relevance

Subscribers 780K

Videos 514

Views 137.5M

Appearances 3

SERP 50%

Similarity 78%

budget home decor holiday home decor decor on a budget

Connects on budget-friendly home decor and seasonal displays, with notable search overlap for 'budget home decor' and 'decor on a budget' (50%) and strong content alignment (78%), implying parallel decorating methods.

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Content Landscape

Top competitors include Reynard Lowell (86% match) and baixu (81% match), both aligning with overlapping queries such as budget home decor, apartment decorating tips, and cozy bedroom decor. Caroline Winkler (74% match) and Lone Fox (71% match) also compete on similar topics like budget home decor and small space makeovers. The closest two by match are Reynard Lowell and baixu, and Sarah Betts’ audience size (3.6M) is smaller than Caroline Winkler (1.1M) but larger than many peers; Lone Fox has 1.8M subscribers, which is still below Sarah Betts. All identified competitors share common search queries around room makeovers, budget-friendly decor, and apartment styling, creating direct competition in the DIY and home decor niche.

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Video Highlights

Didn't Make the Cut

44 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	66%	LenaLifts ▶	77%	1.4M	50%	5
#8	66%	kelly ▶	82%	307K	42%	5
#9	64%	Leyla Tavas ▶	83%	1.1M	35%	2
#10	64%	Cozy K ▶	81%	331K	38%	3
#11	63%	Tales of Maria	77%	47.6K	42%	3
#12	62%	Michaela Bento ▶	83%	289K	30%	3
#13	61%	Joshua Becker ▶	70%	344K	47%	2
#14	60%	Cozy DIY Home	79%	843K	32%	5
#15	60%	HeyJace	82%	13.7K	28%	2
#16	60%	mira daisy ▶	85%	311K	23%	3
#17	60%	Architectural Digest ▶	71%	7.8M	43%	6
#18	60%	Amelia Raines	82%	18.7K	26%	1
#19	59%	Krysta Meeker ▶	82%	81.4K	26%	1
#20	59%	Kristen McGowan ▶	84%	1.9M	22%	6
#21	59%	Laura Meachem ▶	81%	218K	26%	1
#22	59%	@honeyblush♡	77%	1.9K	32%	2
#23	58%	Sophie DiLoreto ▶	81%	315K	24%	4
#24	58%	Asia Jackson ▶	75%	707K	32%	4
#25	57%	itsyuyan	77%	874K	27%	2
#26	56%	NEN FAM	76%	3.5M	26%	1
#27	56%	The Inspire Path ▶	69%	144K	37%	2
#28	56%	CosySpace Living	74%	20.6K	28%	3
#29	56%	Room Crush \| Home & Decor	79%	11.7K	21%	1
#30	56%	Allison Baek ▶	78%	361K	22%	3
#31	56%	Miss Louie	78%	529K	22%	2
#32	56%	5-Minute Crafts ▶	77%	80.8M	23%	3
#33	55%	Holly Bennett	79%	107K	20%	2
#34	55%	Christina Mychas ▶	78%	403K	21%	1
#35	55%	Always A Project	74%	1.7K	26%	1
#36	55%	Jas Anahis	76%	78.3K	24%	2
#37	54%	Woodworking Academy	70%	5.9K	31%	2
#38	54%	Fashion Mentor	73%	7.0K	26%	1
#39	54%	A Mere Creator	73%	230K	26%	1
#40	54%	Benita Larsson ▶	76%	210K	21%	1
#41	54%	Nate Katsuki	75%	3.0K	21%	1
#42	54%	Ray Bunny ▶	75%	163K	21%	1
#43	53%	The Art of Craft ▶	70%	257K	28%	3
#44	53%	Well Done Tips	68%	907K	31%	2
#45	53%	KreativaHome	74%	22K	21%	1
#46	52%	After Skool ▶	63%	3.7M	35%	3
#47	52%	Joshua Weissman ▶	69%	10.5M	26%	1
#48	51%	SpoonFedStudy ▶	66%	320K	30%	3
#49	51%	Dr Faye Bate	72%	597K	20%	3
#50	49%	Learn English with Bob the Canadian	68%	2.4M	21%	1

Search Queries Used

room makeover ideas coastal aesthetic room budget home decor apartment decorating tips DIY shelving ideas gift swap ideas holiday shopping haul room transformation before after cozy home tour minimalist bedroom decor vintage style bedroom holiday drinks at home fashion styling tips morning routine ideas night routine tips room decor ideas cozy bedroom decor small space makeover budget friendly decor minimalist room ideas holiday home decor daily routine ideas morning routine tips night routine ideas outfit ideas casual wardrobe organization closet styling tips capsule wardrobe ideas home organization hacks DIY shelving projects decor on a budget coastal home decor cozy living room ideas winter home decor

Frequently Asked Questions

Which YouTube channels are most similar to Sarah Betts?

Reynard Lowell (563K subscribers) — 86% match; baixu (261K subscribers) — 81% match; Matt O'Brien (65.3K subscribers) — 74% match. All three channels are lifestyle/creator channels featuring personal content and collab-style videos similar to Sarah Betts.

What type of content does Sarah Betts make?

Sarah Betts creates lifestyle and room decorating content with DIY and best friend/fit-for-friends themes. Video titles indicate room makeovers, budget hacks, shopping hauls, and gift exchanges with her best friend. The channel averages about 161.6K views per video, with recent uploads including notable 2023 content, and typical videos appear as shorts or long-form around lifestyle and decorating topics.

How do we determine which channels are similar to Sarah Betts?

We analyze Sarah Betts's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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