Kelly G

Subscribers 209K

Videos 432

Views 47.3M

Channels Like Kelly G

Kelly G covers conscious consumerism, makeup musings, and social commentary, blending tutorials, reviews, and deep-dives with a focus on ethical and sustainable beauty. The channel, active since 2012, publishes content across makeup routines, brand critiques, and beauty industry discussions, with recent videos like The rise, controversies, and comeback of Glossier (?, 54.1K views) and an average of about 54.1K views per video. Upload frequency is indicated by the historical pattern of multiple videos per week, based on the provided data of 432 total videos and ongoing activity.

AI summary

Similar Channels

We found 49 YouTube channels similar to Kelly G

#1

GreenBeauty

79% relevance

Subscribers 446K

Videos 366

Views 41.2M

Appearances 27

SERP 100%

Similarity 65%

green beauty tips green beauty routines

Both target eco-friendly beauty, ranking highly for green beauty tips and routines, showing a strong search overlap (100%) but slightly different content emphasis (65%), indicating similar audience exploration with comparable topics.

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#2

Sarah Rose

59% relevance

Subscribers 30K

Videos 1.3K

Views 9.7M

Appearances 8

SERP 46%

Similarity 68%

ethical makeup brands cruelty free beauty ethical beauty brands

Shares a focus on ethical and cruelty-free beauty, with substantial search overlap (46%) and a solid content alignment (68%), suggesting an audience interested in ethics and brand practices and a related content approach.

AI summary

#3

TEDx Talks view on YouTube ▶

57% relevance

Subscribers 44.2M

Videos 255K

Views 8.8B

Appearances 12

SERP 55%

Similarity 59%

conscious consumerism beauty industry critique marketing in beauty

Centers on conscious consumerism and beauty industry critique, producing overlap in both searches (55%) and content ideas (59%), pointing to a shared interest in systemic critique despite a different format.

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#4

James Welsh

57% relevance

Subscribers 1.6M

Videos 1K

Views 217.6M

Appearances 5

SERP 26%

Similarity 78%

cruelty free beauty beauty brand controversies

Engages with cruelty-free beauty and brand controversies, resulting in meaningful search overlap (26%) and higher content similarity (78%), implying a similar topic space but distinct presentation.

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#5

Vogue view on YouTube ▶

54% relevance

Subscribers 16.2M

Videos 5.5K

Views 6.2B

Appearances 5

SERP 24%

Similarity 73%

makeup routines minimalist beauty habits

Addresses makeup routines and minimalist beauty habits, giving moderate search overlap (24%) and high content alignment (73%), indicating shared topics with more fashion-forward framing.

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#6

Alyssa Barber

52% relevance

Subscribers 264K

Videos 468

Views 144.1M

Appearances 3

SERP 28%

Similarity 67%

eco friendly cosmetics eco friendly skincare sustainable beauty swaps

Focuses on eco-friendly cosmetics and skincare with sustainable swaps, yielding overlapping searches (28%) and a strong content match (67%), showing parallel sustainability angles.

AI summary

Content Landscape

Top competitors include GreenBeauty (79% match, 446K subscribers) and Sarah Rose (59% match, 30K subscribers). GreenBeauty shares queries such as green beauty tips and green beauty routines, while Sarah Rose aligns with ethical makeup brands and cruelty free beauty. Both compete with Kelly G on overlapping topics like conscious consumerism, cruelty free beauty, ethical beauty brands, and sustainable/eco-friendly cosmetics. Compared to Kelly G (209K subscribers), GreenBeauty has a significantly larger audience, and Sarah Rose is smaller; additional notable competitors with high overlap include TEDx Talks (57% match, 44.2M subscribers) and James Welsh (57% match, 1.6M subscribers), with overlapping queries around beauty industry critique and marketing in beauty.

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Video Highlights

Didn't Make the Cut

43 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	52%	Shelbizleee ▶	67%	394K	28%	9
#8	51%	Jen Luv	77%	396K	12%	4
#9	51%	Shawna Ripari ▶	69%	121K	24%	4
#10	50%	Sustainable Jungle	67%	16.3K	23%	5
#11	49%	Lab Muffin Beauty Science ▶	67%	832K	22%	6
#12	49%	The Simple Environmentalist	59%	43.4K	34%	5
#13	48%	Dove US	66%	187K	21%	3
#14	48%	The Estée Lauder Companies	68%	3.8K	17%	4
#15	48%	bossgirlified ▶	70%	199K	14%	2
#16	48%	Robert Welsh	67%	1.1M	18%	5
#17	47%	Leah Halton ▶	71%	2.4M	12%	2
#18	47%	Ashley Viola ▶	71%	123K	10%	2
#19	47%	Kackie Reviews Beauty	72%	139K	8%	1
#20	46%	Mixed Makeup	71%	1.5M	10%	2
#21	46%	Allison Baek ▶	69%	361K	13%	2
#22	46%	Bottled Blue	68%	13.6K	14%	2
#23	46%	love ana victoria ▶	67%	16.7K	15%	2
#24	46%	Love Punch	70%	88.3K	10%	1
#25	45%	Hyram	70%	4.4M	9%	4
#26	45%	Inner Parable	69%	13.8K	11%	3
#27	45%	JUDY	69%	215K	9%	2
#28	45%	Kathleen \| Conscious N Chic	69%	1.1K	9%	2
#29	45%	Malama Life ▶	66%	843K	13%	2
#30	44%	The Institute of Personal Care Science	64%	147K	15%	3
#31	44%	Easy Marketing School ▶	66%	25.4K	12%	1
#32	44%	Yvonne Burkart, PhD ▶	61%	151K	19%	6
#33	44%	Elena Rachitskaya ▶	67%	468K	9%	2
#34	44%	elle literacy ▶	67%	203K	8%	1
#35	43%	Nicole Whittle	61%	28K	16%	2
#36	43%	James Charles ▶	64%	23.9M	12%	3
#37	43%	The Social CTV	64%	85.2K	10%	3
#38	42%	Ethical Consumer	64%	23.9K	10%	1
#39	42%	oliSUNvia ▶	62%	1.2M	12%	1
#40	42%	Rowan Ellis	64%	319K	9%	2
#41	42%	Good Morning America	65%	5.5M	8%	3
#42	42%	BBC Three	63%	2.4M	9%	2
#43	41%	WatchMojo.com ▶	61%	25.9M	10%	1
#44	41%	AK Clinics	61%	4.4K	10%	1
#45	40%	Business Insider ▶	61%	10.4M	10%	1
#46	39%	Vietnam Today	58%	107K	12%	1
#47	39%	12NewsNow	57%	70.4K	12%	1
#48	38%	Associated Press ▶	56%	4.3M	12%	1
#49	38%	Humane World for Animals	57%	1.1M	10%	1

Search Queries Used

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Frequently Asked Questions

Which YouTube channels are most similar to Kelly G?

Kelly G's biggest competitors are GreenBeauty (79% match, 446K subscribers), Sarah Rose (59% match, 30K subscribers), and TEDx Talks (57% match, 44.2M subscribers). They share a focus on beauty and lifestyle topics with audience interests in skincare, makeup, and related trends.

What type of content does Kelly G make?

Kelly G creates content about beauty and skincare topics, evidenced by the video The rise, controversies, and comeback of Glossier (54.1K views). The channel averages 54.1K views per video; uploads appear regularly with the recent video listed, suggesting a steady posting cadence.

How do we determine which channels are similar to Kelly G?

We analyze Kelly G's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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