James Charles

Subscribers 23.9M

Videos 690

Views 4.7B

Channels Like James Charles

James Charles covers makeup tutorials, beauty looks, and music-related video content, leveraging keywords such as makeup tutorial, beauty, makeup challenges, and related concepts like TikTok makeup and creative makeup looks. The channel features a mix of music videos, makeup routines, and creative makeup content, with a recent emphasis on viral makeup hacks and drama around 5 Minute Crafts makeup hacks. Uploads appear to be frequent, with an average of roughly several videos per week and average views per video around 4.2M, based on the most recent data available.

Similar Channels

We found 46 YouTube channels similar to James Charles

Alexandra Anele YouTube channel thumbnail

#1

Alexandra Anele view on YouTube ▶

86% relevance

Subscribers 1.4M

Videos 991

Views 145.8M

Appearances 10

SERP 100%

Similarity 76%

lipstick tutorials foundation routine glitter makeup ideas

Both target makeup tutorials and routine-focused content (lipstick tutorials, foundation routine) with a strong overlap in beauty searches, though Alexandra's content style aligns less with glitter or bold looks than James Charles (86% search match, 76% content match).

#2

Samantha Harvey

78% relevance

Subscribers 150K

Videos 150

Views 8.4M

Appearances 9

SERP 86%

Similarity 73%

makeup tutorials bold makeup ideas dramatic makeup looks

Shares a focus on makeup tutorials and bold, dramatic looks, indicating a similar audience and video topics (86% search match, 73% content match).

#3

Vogue view on YouTube ▶

77% relevance

Subscribers 16.2M

Videos 5.5K

Views 6.2B

Appearances 8

SERP 86%

Similarity 70%

makeup tutorials celebrity makeup artist beauty influencer makeup

Represents a mainstream beauty authority sharing makeup tutorials and celebrity/influencer makeup topics, appealing to a similar audience as James Charles (86% search match, 70% content match).

#4

Jessica Vu

72% relevance

Subscribers 2.1M

Videos 176

Views 123.7M

Appearances 7

SERP 65%

Similarity 77%

makeup tutorials foundation routine campfire makeup style

Offers makeup tutorials and foundation-focused content like James Charles, plus unique style directions (campfire makeup) that still align with foundational glam makeup interests (65% search, 77% content).

#5

Smitha Deepak

66% relevance

Subscribers 3.8M

Videos 1K

Views 892.2M

Appearances 5

SERP 47%

Similarity 79%

colorful eye makeup creasy makeup looks cream makeup products

Covers colorful eye makeup and cream products, signaling a shared audience for vibrant, high-impact looks, though with a higher emphasis on cream products (47% search, 79% content).

#6

Beautybyrositax

65% relevance

Subscribers 51.9K

Videos 465

Views 34.6M

Appearances 4

SERP 45%

Similarity 78%

bold makeup ideas makeup for selfies glamour makeup ideas

Targets bold makeup ideas and glam looks for selfies, mirroring James Charles's bold aesthetic while attracting a similar beauty influencer audience (45% search, 78% content).

Content Landscape

Discovered competitors include Alexandra Anele (86% match) and Vogue (77% match) as the top two by match strength. They share overlapping queries with James Charles such as lipstick tutorials, foundation routine, glitter makeup ideas, and makeup tutorials, indicating competition in beauty tutorials and creative makeup content. Vogue has a substantially larger subscriber base (16.2M) compared to Alexandra Anele (1.4M) and James Charles (23.9M), highlighting size differences among closely aligned creators. Samantha Harvey (78% match) also appears as a competitor, reinforcing shared interests in bold and dramatic makeup looks. All three competitors center on makeup tutorials and creative beauty ideas, positioning them as direct contenders in the same search and discovery space.

Video Highlights

Didn't Make the Cut

40 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	63%	The Welsh Twins	76%	351K	43%	6
#8	62%	Nina Ubhi	73%	701K	47%	5
#9	62%	Leah Halton	73%	2.4M	46%	4
#10	62%	PAINTEDBYSPENCER ▶	79%	991K	37%	5
#11	59%	dear peachie ▶	73%	1.4M	38%	3
#12	59%	WappaModa	74%	1.9M	37%	2
#13	59%	Denitslava Makeup	78%	8.2M	31%	4
#14	59%	raquel	75%	140K	35%	3
#15	58%	Tina Yong	76%	3.9M	29%	3
#16	57%	Sephora	74%	1.5M	32%	4
#17	57%	Simply Nailogical	75%	7.2M	29%	2
#18	56%	Elena Rachitskaya ▶	75%	468K	27%	4
#19	56%	Dose of Josephine	79%	108K	20%	4
#20	55%	sophdoeslife	79%	1.4M	19%	2
#21	55%	Katie Michaelis	76%	194K	23%	2
#22	55%	Tatanisha Sankar	77%	18.1K	22%	1
#23	55%	MAKEUP BY MARIO	75%	145K	25%	2
#24	54%	Lisa Pullano	78%	682K	18%	1
#25	53%	Morgan Turner	74%	372K	22%	2
#26	53%	Luvv Sophi	78%	47.5K	15%	2
#27	53%	Kiana Davis	76%	388K	18%	2
#28	53%	Danna	76%	1.3K	18%	1
#29	53%	Cassandra Bankson	73%	2.4M	22%	1
#30	53%	Shonagh Scott	72%	679K	23%	2
#31	52%	HopeScope ▶	78%	8.2M	15%	2
#32	52%	Allure	72%	2.1M	23%	3
#33	52%	jess caelyn	75%	129K	18%	1
#34	52%	kelly ▶	73%	307K	20%	2
#35	51%	Angela Bright	74%	764K	18%	4
#36	51%	Divina Muse	74%	7.1K	16%	2
#37	51%	PopLuxe	70%	186K	22%	1
#38	51%	Deandra K	69%	51K	23%	2
#39	50%	aoife	74%	37.3K	15%	1
#40	50%	Hailey Rhode Bieber	72%	2.7M	18%	1
#41	50%	Devin Elena	72%	5.8K	18%	1
#42	50%	Fatima Bah	72%	462K	17%	2
#43	48%	Tingting ASMR	71%	2.6M	15%	2
#44	48%	Banffee Makeup	68%	5.9K	18%	1
#45	47%	Rosie's Art Studio	67%	84K	18%	1
#46	43%	Joo Roo Tv	62%	49.3K	15%	1

Search Queries Used

makeup tutorials celebrity makeup artist creative makeup looks beauty influencer makeup lipstick tutorials foundation routine bold makeup ideas makeup product reviews glitter makeup ideas dramatic makeup looks festival makeup looks music video makeup campfire makeup style makeup hacks debunking drama makeup transformations soft glam makeup colorful eye makeup festival face paint creasy makeup looks makeup for selfies everyday makeup routine glamour makeup ideas bold lip shades skin prep routine cream makeup products matte makeup looks duo tone makeup holographic makeup smoky eye variations face contour techniques eyebrow shaping tips cream blush ideas multicolor eyeliner festival contour looks nude makeup techniques

Frequently Asked Questions

Which YouTube channels are most similar to James Charles?

Alexandra Anele — 86% match, 1.4M subscribers; Samantha Harvey — 78% match, 150K subscribers; Vogue — 77% match, 16.2M subscribers. All three are beauty-focused YouTube channels that compete in makeup and beauty content with audiences overlapping James Charles' beauty and makeup tutorial niche.

What type of content does James Charles make?

James Charles creates makeup and beauty content, including music videos and lifestyle vlogs, as indicated by titles like I BOUGHT A FULL MAKEUP ROUTINE FROM FACEBOOK MARKETPLACE and James Charles - He Loves Me Not (Official Music Video). He averages about 4.2M views per video, with uploads occurring regularly (multiple videos listed, suggesting multiple uploads per week).

How do we determine which channels are similar to James Charles?

We analyze James Charles's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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