We found 45 YouTube channels similar to HubSpot
Very high search overlap (100% match) on marketing automation and sales funnel topics, with strong content alignment (82%), indicating a close competitor focusing on marketing automation and inbound strategies similar to HubSpot.
High audience overlap around marketing automation and AI in marketing (queries like marketing automation software and ai in marketing), with content skew toward actionable marketing tools, though the channel mixes more founder-focused guidance than HubSpot.
Shared emphasis on lead generation and B2B marketing automation (queries such as lead generation strategies, b2b marketing automation), and high content relevance (80%), suggesting similar tactical marketing automation guidance with a slightly more operational angle.
Aligns on marketing automation and B2B automation queries, plus very strong content focus (82%), indicating similar instructional coverage on marketing automation concepts, metrics, and strategy.
Similar audience interest in CRM and automation via tutorials (crm software tutorials, crm integration tutorials), with substantial content alignment (73%), highlighting a shared emphasis on practical CRM and lead generation education.
Shares core topics like marketing automation software and AI branding concepts; while content is highly aligned (88%), the channel structure centers on HubSpot-focused tutorials, indicating a close but branded angle on the same subject area.
39 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 60% | Salesforce ▶ | 84% | 857K | 24% | 5 |
| #8 | 58% | Marketing Against the Grain | 83% | 90.7K | 21% | 3 |
| #9 | 58% | Adam Erhart ▶ | 76% | 666K | 30% | 10 |
| #10 | 56% | WebFX | 82% | 20.2K | 19% | 3 |
| #11 | 56% | Leveling Up with Eric Siu | 80% | 195K | 18% | 5 |
| #12 | 55% | Alex Hormozi ▶ | 69% | 4.0M | 35% | 9 |
| #13 | 55% | Grace Leung | 83% | 124K | 13% | 5 |
| #14 | 54% | Patrick Dang | 77% | 343K | 18% | 5 |
| #15 | 53% | Nate Herk | AI Automation | 78% | 568K | 16% | 5 |
| #16 | 53% | Xgrid | 82% | 1.2K | 10% | 1 |
| #17 | 53% | IgniteVisibility | 79% | 64.6K | 15% | 3 |
| #18 | 53% | Neil Patel ▶ | 81% | 1.6M | 11% | 3 |
| #19 | 53% | Alex Cattoni | 77% | 412K | 16% | 3 |
| #20 | 52% | Zaryn Sidhu | 77% | 39.2K | 15% | 3 |
| #21 | 52% | LYFE Marketing | 77% | 219K | 15% | 2 |
| #22 | 52% | Data Science Dojo | 78% | 119K | 14% | 4 |
| #23 | 52% | Business of Apps | 79% | 5.7K | 12% | 3 |
| #24 | 52% | Greg Isenberg | 80% | 567K | 10% | 2 |
| #25 | 51% | Jordan Platten | 79% | 388K | 10% | 2 |
| #26 | 51% | Customer Success Collective | 78% | 1.2K | 11% | 2 |
| #27 | 51% | Michael Humblet | 76% | 22.6K | 13% | 2 |
| #28 | 51% | Jeremy Miner | 75% | 408K | 15% | 4 |
| #29 | 51% | Tech Sales With Higher Levels | 77% | 40.1K | 13% | 2 |
| #30 | 51% | Marketing 360 | 76% | 122K | 13% | 3 |
| #31 | 50% | Pipedrive | 76% | 21.9K | 12% | 5 |
| #32 | 50% | NNgroup | 77% | 218K | 11% | 2 |
| #33 | 50% | Market Recruitment | 74% | 1.6K | 14% | 4 |
| #34 | 50% | Drew Brockbank | Brockbank Consulting ▶ | 73% | 13.7K | 17% | 5 |
| #35 | 50% | Exposure Ninja ▶ | 77% | 106K | 11% | 3 |
| #36 | 50% | Business Solution ▶ | 77% | 23.9K | 10% | 3 |
| #37 | 50% | Senator We Run Ads | 75% | 278K | 12% | 4 |
| #38 | 50% | Google Career Certificates ▶ | 76% | 737K | 11% | 3 |
| #39 | 49% | TK Kader | 75% | 87.4K | 10% | 2 |
| #40 | 49% | Educationleaves ▶ | 71% | 171K | 17% | 4 |
| #41 | 49% | Andy Elliott | 72% | 1.0M | 15% | 4 |
| #42 | 49% | Learn With Shopify ▶ | 73% | 858K | 12% | 3 |
| #43 | 48% | Leila Gharani | 73% | 3M | 11% | 2 |
| #44 | 48% | TED ▶ | 72% | 27.2M | 12% | 1 |
| #45 | 46% | LivePlan | 71% | 8.4K | 10% | 2 |
HubSpot's biggest competitors on YouTube are: Dan Martell — 65% match, 2.4M subscribers; HubSpot Marketing — 89% match, 591K subscribers; Instantly — 62% match, 74.8K subscribers. They share a focus on business growth, marketing, and CRM/AI-driven strategies, appealing to similar professional audiences.
HubSpot creates educational and strategy-focused content around CRM, marketing, and AI, with video titles like 'HubSpot is the first CRM to launch a connector for Claude', 'Loop Marketing, Explained: How to Future-Proof Your Business with AI', and 'How to Create Personalized Customer Journeys with AI'. The channel appears to upload multiple videos with varying topics, with an average of about 183.1K views per video.
We analyze HubSpot 's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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