We found 46 YouTube channels similar to World Rugby
High overlap in rugby-related searches (e.g., rugby union highlights, international rugby, rugby tournaments 2026) with World Rugby, but slightly lower content alignment (82%) indicating similar audience yet more tournament-specific focus.
Shares audience interest in rugby world rankings and standings (queries like rugby world rankings, world rugby standings) with World Rugby, with solid content similarity (81%) though broader commentary format differs.
Targets international rugby and match highlights (queries: international rugby, rugby match highlights) similar to World Rugby, but content leans more toward national teams (84% content) while search intent is broad (59%).
Appeals to the same rugby union highlight and tournament-seeking audience (queries: rugby union highlights, rugby tournaments 2026) with good content overlap (76%), indicating parallel coverage of England-focused rugby events.
Catches fans interested in rivalry matches, fixtures, and international results—shared search terms with World Rugby—but content style differs while maintaining strong alignment (78% content).
Competes for the same global rugby audience around world cup and tournaments (queries: rugby world cup, tournaments 2026) with substantial content similarity (75%), though focus spans broader NZ national identity.
40 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 70% | World Rugby Women | 88% | 51.2K | 43% | 10 |
| #8 | 69% | Die Hard Rugby ▶ | 79% | 170K | 53% | 12 |
| #9 | 62% | Match Videos | 82% | 6.1K | 33% | 9 |
| #10 | 61% | BRUGBY | 81% | 28.8K | 30% | 12 |
| #11 | 59% | Saints & Springboks Hub | 80% | 3.8K | 26% | 8 |
| #12 | 57% | Super Rugby Pacific | 83% | 404K | 19% | 10 |
| #13 | 55% | Rugby.com.au | 81% | 143K | 16% | 7 |
| #14 | 55% | Andrew Forde | 77% | 179K | 23% | 5 |
| #15 | 54% | Scrum Smarts ▶ | 72% | 4.7K | 28% | 4 |
| #16 | 54% | Contact Coach Rugby Analysis & Coaching | 73% | 16.9K | 24% | 8 |
| #17 | 53% | GG MONTAGES | 78% | 125K | 17% | 3 |
| #18 | 52% | Munster Rugby | 69% | 26.2K | 27% | 5 |
| #19 | 52% | Squidge Rugby | 80% | 268K | 10% | 4 |
| #20 | 52% | Forever Sports | 80% | 101K | 11% | 3 |
| #21 | 52% | RugbyPass ▶ | 79% | 310K | 12% | 8 |
| #22 | 52% | TASanalytics | 78% | 39K | 13% | 3 |
| #23 | 52% | Rugby Europe | 77% | 32.3K | 14% | 6 |
| #24 | 51% | Couch Rugby | 79% | 21.8K | 10% | 3 |
| #25 | 51% | TNT Sports ▶ | 72% | 1.2M | 19% | 7 |
| #26 | 51% | Rugby Buzz | 77% | 6.4K | 12% | 4 |
| #27 | 50% | Rugby Manual | 74% | 47.3K | 14% | 5 |
| #28 | 50% | Uggy | 78% | 16.3K | 8% | 2 |
| #29 | 49% | RugbySlate | 74% | 35.2K | 13% | 4 |
| #30 | 49% | BathRugbyTV | 77% | 13K | 7% | 3 |
| #31 | 49% | RUGBY HUB | 76% | 114K | 9% | 3 |
| #32 | 48% | SuperSport | 76% | 5.1M | 6% | 3 |
| #33 | 48% | For The Love Of Rugby | 76% | 67.3K | 7% | 3 |
| #34 | 48% | Rugby Creative - Rugby Skills & Coaching tips | 75% | 4.5K | 8% | 2 |
| #35 | 48% | Connacht Rugby | 74% | 11.3K | 10% | 1 |
| #36 | 48% | France Rugby | 75% | 189K | 7% | 2 |
| #37 | 48% | The Rugby Trainer | 72% | 285K | 12% | 6 |
| #38 | 47% | SportX TV Uganda | 74% | 1.9K | 7% | 1 |
| #39 | 47% | ConnorDoesRugby ▶ | 72% | 9.0K | 9% | 3 |
| #40 | 46% | Caradoc Conditioning | 67% | 5.8K | 16% | 5 |
| #41 | 46% | Ninh Ly ▶ | 66% | 189K | 16% | 4 |
| #42 | 46% | Rugby Ontario | 69% | 5.6K | 10% | 1 |
| #43 | 44% | Fozcast - The Ben Foster Podcast | 66% | 281K | 10% | 1 |
| #44 | 43% | WarMac88 | 65% | 4.7K | 10% | 1 |
| #45 | 42% | Attitude | 63% | 240K | 10% | 1 |
| #46 | 37% | Dr. Ethan Kellum | 57% | 45.2K | 7% | 1 |
Guinness Men's Six Nations — 89% match, 319K subscribers; Two Cents Rugby — 82% match, 103K subscribers; Quilter Nations Series — 74% match, 127K subscribers. All three channels compete with World Rugby on rugby-related content and target similar audiences interested in rugby union, world events, and rugby highlights.
World Rugby creates rugby-focused content, including full match draws, match highlights, and rugby event coverage, as indicated by titles such as Full Rugby World Cup 2027 Draw, Final Match Replays, and Day Two Highlights. It uploads multiple videos per week with an average of about 52.5K views per video.
We analyze World Rugby's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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