James Charles

Subscribers 23.9M

Videos 690

Views 4.7B

Channels Like James Charles

James Charles produces content centered on makeup tutorials, beauty-related challenges, and music video-style productions, with recurring topics around celebrity makeup artistry, bold creative looks, and collaboration-driven projects. The channel blends tutorials, makeup challenges, vlogs, and musical/performative videos, frequently referencing brand collaborations (e.g., morphe) and popular culture. The channel publishes numerous videos across genres, with an average around 4.2 million views per video, and maintains activity since December 1, 2015, averaging frequent uploads.

AI summary

Similar Channels

We found 46 YouTube channels similar to James Charles

Alexandra Anele YouTube channel thumbnail

#1

Alexandra Anele view on YouTube ▶

86% relevance

Subscribers 1.4M

Videos 991

Views 145.8M

Appearances 10

SERP 100%

Similarity 76%

lipstick tutorials foundation routine glitter makeup ideas

Both target lipstick tutorials and foundation routines in their content mix, with Alexandra matching James Charles on search interest (100% for lipstick tutorials and foundation routine) and a strong but slightly lower overall content similarity (76%), indicating similar audience interests and makeup-focused tutorials.

AI summary

#2

Samantha Harvey

78% relevance

Subscribers 150K

Videos 150

Views 8.4M

Appearances 9

SERP 86%

Similarity 73%

makeup tutorials bold makeup ideas dramatic makeup looks

Both channels emphasize makeup tutorials and bold, dramatic looks, aligning in high search interest (86% for searches) and substantial content overlap (73%), suggesting a shared audience seeking striking makeup ideas.

AI summary

#3

Vogue view on YouTube ▶

77% relevance

Subscribers 16.2M

Videos 5.5K

Views 6.2B

Appearances 8

SERP 86%

Similarity 70%

makeup tutorials celebrity makeup artist beauty influencer makeup

Vogue shares James Charles’s focus on makeup tutorials and celebrity/beauty influencer makeup content, with high search overlap (86%) and solid content similarity (70%), indicating overlapping audience and similar editorial makeup topics.

AI summary

#4

Jessica Vu

72% relevance

Subscribers 2.1M

Videos 176

Views 123.7M

Appearances 7

SERP 65%

Similarity 77%

makeup tutorials foundation routine campfire makeup style

Both channels publish makeup tutorials and foundation routines, plus Jessica Vu’s campfire makeup style appeals similarly to James Charles’s experimental looks; search overlap is moderate (65%) and content similarity is high (77%), signaling aligned tutorials with a quirky twist.

AI summary

#5

Smitha Deepak view on YouTube ▶

66% relevance

Subscribers 3.8M

Videos 1K

Views 892.2M

Appearances 5

SERP 47%

Similarity 79%

colorful eye makeup creasy makeup looks cream makeup products

Both channels showcase colorful eye makeup and cream makeup products, but Smitha’s content leans heavier on creative looks (content 79% vs James’s 100% in style), while search overlap is moderate (47%), indicating shared product-focused interest but stylistic differences.

AI summary

Beautybyrositax YouTube channel thumbnail

#6

Beautybyrositax view on YouTube ▶

65% relevance

Subscribers 51.9K

Videos 465

Views 34.6M

Appearances 4

SERP 45%

Similarity 78%

bold makeup ideas makeup for selfies glamour makeup ideas

Both cover bold makeup ideas and glamour looks with a similar audience; search overlap is moderate (45%), yet content overlap is high (78%), suggesting they attract fans of glam makeup despite some divergence in topical emphasis.

AI summary

Content Landscape

Discovered competitors include Vogue (77% match) and Alexandra Anele (86% match) as top rivals. Both share overlapping queries with James Charles such as makeup tutorials and makeup looks, with Vogue also aligning on celebrity makeup artist and beauty influencer makeup, while Alexandra Anele aligns on lipstick tutorials and foundation routines. Subscribership differs notably: James Charles has 23.9M subscribers, Vogue has 16.2M, and Alexandra Anele has 1.4M, illustrating a wide range of audience sizes. Samantha Harvey (78% match) also overlaps on makeup tutorials and bold/dramatic looks, though with a smaller audience (150K subs). All identified competitors engage in similar search queries around makeup tutorials, bold looks, foundations, and glitter/creative makeup ideas.

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Video Highlights

Didn't Make the Cut

40 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	63%	The Welsh Twins	76%	351K	43%	6
#8	62%	Nina Ubhi	73%	701K	47%	5
#9	62%	Leah Halton ▶	73%	2.4M	46%	4
#10	62%	PAINTEDBYSPENCER ▶	79%	991K	37%	5
#11	59%	dear peachie ▶	73%	1.4M	38%	3
#12	59%	WappaModa	74%	1.9M	37%	2
#13	59%	Denitslava Makeup	78%	8.2M	31%	4
#14	59%	raquel ▶	75%	140K	35%	3
#15	58%	Tina Yong ▶	76%	3.9M	29%	3
#16	57%	Sephora	74%	1.5M	32%	4
#17	57%	Simply Nailogical	75%	7.2M	29%	2
#18	56%	Elena Rachitskaya ▶	75%	468K	27%	4
#19	56%	Dose of Josephine	79%	108K	20%	4
#20	55%	sophdoeslife	79%	1.4M	19%	2
#21	55%	Katie Michaelis	76%	194K	23%	2
#22	55%	Tatanisha Sankar	77%	18.1K	22%	1
#23	55%	MAKEUP BY MARIO	75%	145K	25%	2
#24	54%	Lisa Pullano	78%	682K	18%	1
#25	53%	Morgan Turner	74%	372K	22%	2
#26	53%	Luvv Sophi	78%	47.5K	15%	2
#27	53%	Kiana Davis ▶	76%	388K	18%	2
#28	53%	Danna	76%	1.3K	18%	1
#29	53%	Cassandra Bankson	73%	2.5M	22%	1
#30	53%	Shonagh Scott	72%	679K	23%	2
#31	52%	HopeScope ▶	78%	8.2M	15%	2
#32	52%	Allure	72%	2.1M	23%	3
#33	52%	jess caelyn	75%	129K	18%	1
#34	52%	kelly ▶	73%	307K	20%	2
#35	51%	Angela Bright	74%	764K	18%	4
#36	51%	Divina Muse	74%	7.1K	16%	2
#37	51%	PopLuxe	70%	186K	22%	1
#38	51%	Deandra K	69%	51K	23%	2
#39	50%	aoife	74%	37.3K	15%	1
#40	50%	Hailey Rhode Bieber	72%	2.7M	18%	1
#41	50%	Devin Elena	72%	5.8K	18%	1
#42	50%	Fatima Bah ▶	72%	462K	17%	2
#43	48%	Tingting ASMR	71%	2.6M	15%	2
#44	48%	Banffee Makeup	68%	5.9K	18%	1
#45	47%	Rosie's Art Studio	67%	84K	18%	1
#46	43%	Joo Roo Tv	62%	49.3K	15%	1

Search Queries Used

makeup tutorials celebrity makeup artist creative makeup looks beauty influencer makeup lipstick tutorials foundation routine bold makeup ideas makeup product reviews glitter makeup ideas dramatic makeup looks festival makeup looks music video makeup campfire makeup style makeup hacks debunking drama makeup transformations soft glam makeup colorful eye makeup festival face paint creasy makeup looks makeup for selfies everyday makeup routine glamour makeup ideas bold lip shades skin prep routine cream makeup products matte makeup looks duo tone makeup holographic makeup smoky eye variations face contour techniques eyebrow shaping tips cream blush ideas multicolor eyeliner festival contour looks nude makeup techniques

Frequently Asked Questions

Which YouTube channels are most similar to James Charles?

Alexandra Anele — 86% match, 1.4M subscribers; Samantha Harvey — 78% match, 150K subscribers; Vogue — 77% match, 16.2M subscribers. They share a focus on beauty and makeup-related content, appealing to similar audiences interested in makeup tutorials, beauty challenges, and fashion/beauty culture.

What type of content does James Charles make?

James Charles creates beauty and makeup content, including tutorials, music-related videos, and challenges. Based on titles like I BOUGHT A FULL MAKEUP ROUTINE FROM FACEBOOK MARKETPLACE, He Loves Me Not (Official Music Video), Used To Love Me (LIVE Campfire Session), and Bring Me Water, his uploads appear to average around 4.2M views per video with multiple uploads per week.

How do we determine which channels are similar to James Charles?

We analyze James Charles's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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