Safiya Nygaard

Subscribers 10.2M

Videos 237

Views 2.2B

Channels Like Safiya Nygaard

Safiya Nygaard covers fashion, beauty, and lifestyle experiments and explorations, including tutorials, reviews, and travel-style vlogs. Content style appears to mix DIY fashion, product testing, food explorations, and challenge-driven videos, with an audience size of 10.2M subscribers and an average of about 3.3M views per video across 237 uploads, active since 2011.

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Similar Channels

We found 49 YouTube channels similar to Safiya Nygaard

#1

JStu view on YouTube ▶

86% relevance

Subscribers 8.6M

Videos 1.8K

Views 2.7B

Appearances 11

SERP 100%

Similarity 76%

overnight challenge travel 24 hour challenges

Both target a broad audience with challenge-based content and travel/overnight formats, sharing high search overlap on queries like 'overnight challenge travel' and '24 hour challenges,' though JStu's content style diverges (86% match: 24-hour/overnight focus vs Safiya's beauty and fashion experiments).

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#2

Rosanna Pansino

70% relevance

Subscribers 14.8M

Videos 2K

Views 5.1B

Appearances 3

SERP 52%

Similarity 82%

viral desserts dessert trends

Both connect with viewers through viral dessert trends and baking-focused topics, aligning on 'viral desserts' queries (Rosanna's content is more dessert-centric, 82% content similarity vs Safiya's fashion/beauty experiments).

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Away Together w/ Nik and Allie YouTube channel thumbnail

#3

Away Together w/ Nik and Allie view on YouTube ▶

69% relevance

Subscribers 326K

Videos 306

Views 48.2M

Appearances 6

SERP 67%

Similarity 71%

budget travel experiences budget travel ideas solo travel budgeting

Shares interest in budget-friendly travel ideas and experiences, with strong search alignment on budget travel queries (67%), but their style centers on collaborative travel vlogs unlike Safiya's beauty/lashion experiments (content 71%).

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#4

Expedia

69% relevance

Subscribers 1.2M

Videos 411

Views 731.4M

Appearances 5

SERP 64%

Similarity 72%

regional travel guides

Relates through regional travel guidance and travel planning content, matching on 'regional travel guides' searches while providing more travel-utility content versus Safiya's product and style experiments (content 72%).

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Walk With Me Tim YouTube channel thumbnail

#5

Walk With Me Tim view on YouTube ▶

67% relevance

Subscribers 976K

Videos 548

Views 228.2M

Appearances 7

SERP 44%

Similarity 83%

luxury hotel stays

Links via luxury hotel stay content and travel experiences, aligning with 'luxury hotel stays' queries though Tim focuses on high-end accommodations while Safiya emphasizes fashion/beauty experiments in travel contexts (content 83%).

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#6

Ryan Trahan view on YouTube ▶

64% relevance

Subscribers 22.4M

Videos 509

Views 5.7B

Appearances 4

SERP 38%

Similarity 82%

overnight challenge travel train travel experiences

Both leverage endurance-style travel content like 'overnight challenge travel' and 'train travel experiences' with notable search overlap (38%), yet Ryan's videos blend challenges with entrepreneurship while Safiya centers on makeup/fashion experiments (content 82%).

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Content Landscape

Top competitors include JStu (86% match, 8.6M subscribers) and Rosanna Pansino (70% match, 14.8M subscribers) as the closest rivals, with overlapping queries around overnight travel challenges and viral dessert trends, respectively. Expedia (69% match, 1.2M subscribers) and Away Together w/ Nik and Allie (69% match, 326K subscribers) also align through regional travel guides and budget travel ideas, while Walk With Me Tim (67% match, 976K subscribers) aligns on luxury hotel stays. Safiya Nygaard has 10.2M subscribers, which is smaller than Rosanna Pansino’s 14.8M and Expedia’s 1.2M but larger than Away Together and Walk With Me Tim, indicating a mid-to-high tier presence in fashion, lifestyle, and experiential content with common overlap in topics like viral trends, travel experiences, and long-form tutorials.

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Video Highlights

Didn't Make the Cut

43 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	61%	Honeysuckle ▶	74%	1.8M	42%	4
#8	60%	Bailey Dean	72%	8.8K	42%	3
#9	60%	HopeScope ▶	80%	8.2M	29%	2
#10	59%	drewdoes ▶	82%	1.1M	26%	1
#11	58%	Mackenzie Lee	79%	590K	26%	1
#12	57%	Sojournies	76%	36K	28%	2
#13	57%	TK Twins ▶	75%	132K	30%	2
#14	56%	BuzzFeedVideo	74%	19.7M	30%	2
#15	56%	CookingBomb 袁倩祎	76%	2.8M	26%	1
#16	56%	Epic Travels ▶	75%	5.0K	27%	2
#17	56%	Noah Anderson	72%	314K	31%	2
#18	55%	Lindsiann ▶	76%	322K	24%	2
#19	55%	Tati	76%	7.9M	23%	7
#20	55%	Browney ▶	74%	11.5M	26%	1
#21	55%	Bianca Gover ▶	72%	122K	28%	2
#22	54%	Alexander The Guest	77%	576K	20%	2
#23	54%	Matthew Li	72%	37K	26%	4
#24	54%	Drew Binsky ▶	75%	6.7M	21%	1
#25	53%	Sir Candle Man	72%	7.3K	26%	1
#26	53%	BEAUTY NEXUS USA	69%	1.3K	29%	4
#27	53%	Discovery UK	70%	4.9M	26%	1
#28	52%	Meg Cosgrove	70%	8.3K	26%	1
#29	52%	kelly ▶	74%	307K	20%	2
#30	52%	♡ Mirella	70%	16.1K	26%	1
#31	52%	sophdoeslife	73%	1.4M	21%	1
#32	52%	Amy Glam	72%	59.7K	21%	1
#33	52%	Grounded Life Travel	74%	547K	18%	3
#34	51%	Nicole Laeno ▶	72%	3.7M	21%	1
#35	51%	Caroline Tucker	71%	329K	21%	1
#36	51%	Brown Life	71%	54.2K	21%	1
#37	51%	Fia Garcia DIY	71%	267K	21%	1
#38	51%	World Wanderings: 4K Walking Tours	72%	231K	20%	4
#39	51%	Jaye Alexander ▶	68%	80.6K	25%	2
#40	51%	Dev Moore	70%	144K	23%	4
#41	51%	Melisa Fashion Haul USA	71%	3.6K	21%	1
#42	51%	Ciara O Doherty ▶	68%	247K	25%	2
#43	51%	Discovery Destination	70%	16.7K	22%	5
#44	50%	Chinese Cooking Demystified	70%	1.0M	21%	1
#45	50%	Street Food Tours	67%	197K	26%	1
#46	50%	Food Tour	68%	81.8K	24%	3
#47	50%	A N N A R E I D	69%	208K	21%	1
#48	49%	U Trend	68%	32.1K	21%	1
#49	47%	Wade (BLACK TIE BARN) ▶	65%	163K	21%	1

Search Queries Used

fashion haul trends diy fashion disasters street food tours glow up tips body spray fragrances viral desserts candle carving tutorials overnight challenge travel best convenience stores pan-asia snacks 24 hour challenges luxury hotel stays train travel experiences budget travel experiences regional travel guides fashion hauls 2024 thrift flip ideas DIY fashion fixes street food snacks glow up routine perfume samples dessert trends candle making at home 24 hour travel train travel tips budget travel ideas regional cuisine guides fashion styling tips home decor crafts makeup dupes group travel hacks solo travel budgeting local markets tours street fashion finds

Frequently Asked Questions

Which YouTube channels are most similar to Safiya Nygaard?

Safiya Nygaard's biggest competitors on YouTube are JStu (86% match, 8.6M subscribers), Rosanna Pansino (70% match, 14.8M subscribers), and Away Together w/ Nik and Allie (69% match, 326K subscribers). They share a focus on entertaining, trend-driven lifestyle and challenge-style content with a strong emphasis on personality and approachable, media-rich videos.

What type of content does Safiya Nygaard make?

Safiya Nygaard creates lifestyle and experimentation videos, including product comparisons and viral trend explorations, as evidenced by recent titles like $150 vs $9,000 Japanese Sleeper Train, I Bought Scam AI Dresses from Pinterest, and I Mixed Every Body Spray from Bath & Body Works Together. She uploads about 0.3 videos per week, with an average of 3.3M views per video.

How do we determine which channels are similar to Safiya Nygaard?

We analyze Safiya Nygaard's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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