ThisIsE covers everyday carry, desk setups, Apple-focused guides and how-tos, tech storytelling, and product comparisons, often centered on Everything Apple, Mac setups, and general tech recommendations. The channel leans into tutorials, guides, and tech storytelling with a mix of desk setup tours, product reviews, and list-style content, publishing since 2016 with an average view count around the high hundreds of thousands per video (average 189.7K views/video) across 509 videos.
High overlap on tech accessories and gift ideas (queries: tech accessories 2025, gift ideas tech) with a strong search match (100%) but slightly lower content alignment (82%), indicating they target similar product-focused topics but with a distinct presentation.
Shares audience interest in desk setups and tech reviews (queries: desk setup ideas, tech accessories 2025) with a perfect search match but a 77% content alignment, suggesting similar subject matter but a different stylistic approach.
apple products reviewtech accessories 2025productivity monitor setup
Competes on broad tech coverage including apple product reviews and productivity setups (queries: apple products review, tech accessories 2025) with high search alignment (86%) and strong content similarity (81%), indicating parallel topics delivered with a distinctive format.
Focuses on Mac-centric guidance (queries: mac guide, macOS tips and tricks) with lower alignment to ThisIsE’s broader 'tech accessories' angle (75% search, 83% content), implying some audience overlap but niche specialization.
monitor for productivityproductivity monitor setupsmart home gadgets
Combines productivity gear and smart home gadgets (queries: monitor for productivity, productivity monitor setup) with a solid search overlap (57%) and high content similarity (85%), signaling shared productivity-focused audience but a different emphasis on setup aesthetics.
Targets productivity monitors and 4K display picks (queries: best 4k monitor 2026, monitor for productivity) with moderate search overlap (58%) but strong content alignment (79%), indicating similar hardware focus but a more niche curation style.
Content Landscape
Discovered competitors include Mrwhosetheboss (83% match) and EXCESSORIZE ME. (89% match) as top matches. These channels share overlapping queries with ThisIsE such as apple products review, tech accessories 2025, black friday tech deals, and desk setup ideas. Mike O'Brien (86% match) also overlaps on desk setup ideas and apple products review. ThisIsE has 434K subscribers, while EXCESSORIZE ME. boasts about 1.6M and Mrwhosetheboss about 22.3M, indicating larger audiences for similar tech and product review content. The shared queries include tech accessories, gift ideas tech, and black friday tech deals.
everyday carry geardesk setup ideasmac guideapple products reviewbest 4k monitor 2026webcam reviewtech accessories 2025gift ideas techdrone for beginnersmac apps listblack friday tech dealsiphone home screen setupipad pro setupmonitor for productivitytech gadgets 2026daily tech routinedesk gadget ideasmacOS tips and tricksproductivity monitor setupcamera video tipshome office gearpresentation tech guideshome screen organizationsmart home gadgetsportable tech essentialsprinter setup guidebudget tech findswireless accessories reviewkeyboard and mouse guidescompact desk setuprecording setup basicsusb-c hubs reviewediting software tipsapple ecosystem tipstech gift ideas 2026
Frequently Asked Questions
Which YouTube channels are most similar to ThisIsE?
EXCESSORIZE ME. — 89% match, 1.6M subscribers; Mike O'Brien — 86% match, 639K subscribers; Mrwhosetheboss — 83% match, 22.3M subscribers. All three channels share a focus on technology and consumer electronics, producing tech reviews, comparisons, and storytelling about devices like Macs, iPads, and smartphones.
What type of content does ThisIsE make?
ThisIsE creates technology-focused storytelling and device content, with video titles such as OnePlus 15: The Sweet Spot, I Finally Dialed In My 11” iPad Pro, NEW TO MAC? Start Here, My 2026 Desk Setup, and The 5K Mac Monitor I’d Actually Buy (2026). The channel averages about 189.7K views per video. Upload frequency is described as ~? uploads/week.
How do we determine which channels are similar to ThisIsE?
We analyze ThisIsE's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
