We found 47 YouTube channels similar to The Museum of Modern Art
Both target audiences interested in contemporary ideas and interviews with artists and creators, with high search overlap on contemporary art and artist interviews, though MoMA’s content is more curatorial and art-history focused (content 73% similarity).
Shares audience interest in art conservation and technique, aligning on queries about art conservation and restoration, with MoMA differing in broader museum context and exhibition-focused content (content 72% similarity).
Both cover modern/contemporary art topics and movements, with strong alignment on modern/contemporary art queries and fairly high content overlap in focus on art discourse (content 79% similarity).
Both operate as major art institutions with interest in art museums and conservation, attracting viewers searching for museum-related content and artist interviews, though MoMA’s channel is more modern-art-centric (content 77% similarity).
Shares emphasis on artist interviews and art theory discussions, resonating with searches for artist interviews; MoMA’s content is more institutionally curated, giving moderate content alignment (content 69% similarity).
Both explore art museums and movements, attracting viewers seeking gallery visit insights and modern art movements, with high alignment in content around museum-context art exploration (content 75% similarity).
41 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 56% | Louisiana Channel | 81% | 453K | 19% | 6 |
| #8 | 56% | Tate | 79% | 391K | 21% | 4 |
| #9 | 56% | Masters Of Craft | 71% | 409K | 34% | 6 |
| #10 | 55% | Dans Le Gris | 74% | 36.1K | 27% | 4 |
| #11 | 54% | Let’s Learn About Art | 75% | 64.7K | 23% | 4 |
| #12 | 54% | Great Art Explained ▶ | 75% | 1.8M | 21% | 4 |
| #13 | 53% | Christie's ▶ | 78% | 220K | 17% | 2 |
| #14 | 53% | World of Creatives | 78% | 64.2K | 16% | 3 |
| #15 | 53% | Perspective | 77% | 508K | 18% | 4 |
| #16 | 53% | Architectural Digest ▶ | 69% | 7.8M | 28% | 5 |
| #17 | 53% | Glo | 72% | 37K | 23% | 3 |
| #18 | 52% | Victoria and Albert Museum | 76% | 482K | 17% | 4 |
| #19 | 52% | Great Museums | 77% | 35.8K | 15% | 4 |
| #20 | 52% | ArtworkArchive | 73% | 2.3K | 19% | 4 |
| #21 | 51% | Harvard Business Review ▶ | 72% | 1.6M | 20% | 2 |
| #22 | 51% | Grady Frederick Art | 75% | 80.1K | 15% | 1 |
| #23 | 51% | sounds of new york ▶ | 72% | 3.5K | 19% | 2 |
| #24 | 50% | Martin Osner | 72% | 18.8K | 18% | 4 |
| #25 | 50% | Milwaukee Art Museum | 75% | 3.0K | 13% | 2 |
| #26 | 50% | Brianrutenbergart | 71% | 18.5K | 18% | 2 |
| #27 | 49% | Art Prof: Your Art School ▶ | 74% | 241K | 12% | 1 |
| #28 | 49% | CrashCourse ▶ | 68% | 16.9M | 20% | 5 |
| #29 | 49% | Documentary Guru | 72% | 9K | 14% | 2 |
| #30 | 49% | Shrimpy | 73% | 1.3M | 12% | 1 |
| #31 | 49% | National Geographic ▶ | 67% | 25.9M | 21% | 2 |
| #32 | 48% | Bloomfield Art Restoration | 70% | 44.5K | 15% | 4 |
| #33 | 48% | Armchair Academics | 70% | 24.3K | 15% | 1 |
| #34 | 48% | Royal College of Art | 71% | 21.8K | 14% | 2 |
| #35 | 48% | Disney | 69% | 6.5M | 16% | 2 |
| #36 | 48% | pikat | 72% | 882K | 12% | 3 |
| #37 | 47% | Culture Vulture Rises ▶ | 67% | 13.8K | 19% | 2 |
| #38 | 47% | Harper's BAZAAR | 71% | 1.8M | 12% | 1 |
| #39 | 47% | Spokane Public Schools | 68% | 10.6K | 16% | 2 |
| #40 | 47% | Art of Minimal Techno Trip | 68% | 842K | 15% | 1 |
| #41 | 47% | Harper's Bazaar UK ▶ | 65% | 282K | 19% | 5 |
| #42 | 47% | The Museum Guide ▶ | 70% | 102K | 12% | 3 |
| #43 | 47% | ibz | 68% | 375K | 15% | 1 |
| #44 | 47% | SUNY Buffalo State University | 70% | 3.1K | 12% | 1 |
| #45 | 47% | Overthink Podcast | 67% | 174K | 15% | 1 |
| #46 | 45% | Emerson College | 65% | 5.0K | 16% | 2 |
| #47 | 43% | Everything Explained | 63% | 25.7K | 12% | 3 |
The Museum of Modern Art's biggest competitors on YouTube are TEDx Talks — 44.2M subscribers (83% match) and Baumgartner Restoration — 1.9M subscribers (83% match), followed by Contemporary Art Issue — 187K subscribers (77% match). All three channels produce content related to art, exhibitions, and art restoration or discussion, similar to MoMA's focus on modern and contemporary art. They share audiences interested in art, culture, and educational videos.
MoMA creates documentary-style and educational art content, with video titles such as MoMA's YouTube channel | Passionate perspectives on art; Kids as Collaborators: Ruth Asawa's Teaching Philosophy; How Artists Are Rewriting AI’s Future | Fei-Fei Li, Holly Herndon and Mat Dryhurst; The artist who makes miniature figures attempt the impossible; Ruth Asawa: documentary on an artist who worked every minute | HOW TO SEE. Upload frequency appears to be multiple videos per week, with an average of about 66K views per video.
We analyze The Museum of Modern Art's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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