Sotheby's

Subscribers 302K

Videos 3.6K

Views 85.0M

Channels Like Sotheby's

Sotheby’s YouTube channel delivers content centered on auctions, fine and decorative arts, wine and spirits, jewelry, and collectibles, reflecting a mix of in-depth auction coverage, art history insights, and contemporary culture. The channel features narrated exploration, bidding battles, and event recaps, with a style spanning tutorials, deep-dives, and coverage of highlights from high-profile auctions. It uploads frequently, has 3600 videos published, and averages around 8.9K views per video, driven by a broad catalog of topics under art, luxury, and collecting.

Results last updated 3 months ago.

Similar Channels

We found 38 YouTube channels similar to Sotheby's

#1

Christie's view on YouTube ▶

89% relevance

Subscribers 224K

Videos 1.6K

Views 59.5M

Appearances 23

SERP 100%

Similarity 82%

art auctions fine art auction house old master paintings

Both target high-end art and antiques, ranking for core searches like art auctions and old master paintings, reflecting a strong overlap in audience and content as a premier fine art auction house (search 100%, content 82%).

Contemporary Art Issue YouTube channel thumbnail

#2

Contemporary Art Issue view on YouTube ▶

67% relevance

Subscribers 187K

Videos 200

Views 10.3M

Appearances 10

SERP 64%

Similarity 70%

prewar art market art market insights art market forecasts

Shares audience interest in the art market and forecasts, aligning on queries like art market insights and forecasts, though its focus leans more toward industry trends than auctioneering.

#3

BBC Antiques Roadshow

62% relevance

Subscribers 215K

Videos 744

Views 178.2M

Appearances 9

SERP 49%

Similarity 71%

jewelry auctions rare book auctions antique jewelry auctions

Both attract viewers interested in auctions of jewelry, rare books, and antiques, with overlapping search terms for jewelry and antique auctions, but Roadshow's content spans broader assessment and provenance storytelling.

#4

Art Basel

61% relevance

Subscribers 70.6K

Videos 1.5K

Views 36.1M

Appearances 8

SERP 48%

Similarity 70%

prewar art market art market insights art market forecasts

Aligns on the art market discourse and forecasts, targeting similar audience segments with queries on prewar art market and market insights, yet Basel emphasizes a global fair context rather than auction house operations.

#5

PRESTIGE AUCTIONS GRIMSBY

57% relevance

Subscribers 4.8K

Videos 1.9K

Views 1.7M

Appearances 10

SERP 35%

Similarity 72%

prestige auction houses

Connected through the niche of prestige auction house queries, sharing slight overlap in audience with Sotheby's for high-end auctions despite a much smaller channel scale.

#6

Reserved Investments

56% relevance

Subscribers 23K

Videos 636

Views 2.7M

Appearances 3

SERP 33%

Similarity 71%

rare book auctions luxury collectibles market

Appeals to collectors of rare books and luxury collectibles, mirroring Sotheby's audience for rare items and auctions, though its content mix skews toward collectibles rather than broad fine art.

Content Landscape

Discovered competitors include Christie's (89% match) with 220K subscribers, Contemporary Art Issue (67% match) with 187K subscribers, and BBC Antiques Roadshow (62% match) with 203K subscribers. These channels overlap with Sotheby’s on queries like art auctions, fine art auction house, and prewar or old master paintings, indicating competition in high-end art, auctions, and market insights. Christie's is the largest among them, followed by BBC Antiques Roadshow and Contemporary Art Issue, each with substantially fewer subscribers than Sotheby’s 302K, highlighting differences in audience size but similar focus areas such as auction coverage and art market trends.

Video Highlights

Didn't Make the Cut

32 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	55%	Dear Glory with Moriah Alise	73%	18.3K	29%	7
#8	55%	Artsy	75%	16.6K	24%	9
#9	53%	Old Master Paintings	73%	73K	24%	4
#10	52%	Burstow & Hewett Auctioneers	76%	1.6K	15%	3
#11	51%	Pawn Stars ▶	68%	3.7M	26%	6
#12	51%	Eduardo's ArtOdyssey	77%	1.4K	12%	4
#13	50%	BNN Bloomberg	63%	166K	31%	4
#14	50%	Elli Milan	71%	28.2K	18%	5
#15	49%	Getty Museum	69%	146K	21%	2
#16	49%	Antique Mines	74%	19.8K	11%	4
#17	49%	Carrell Auctions	73%	4.4K	12%	1
#18	49%	No Sediment ▶	67%	40K	21%	5
#19	49%	Antiques Roadshow PBS	74%	423K	11%	4
#20	47%	King and McGaw	70%	1.2K	13%	2
#21	47%	The Full-Time Artist	70%	5.1K	12%	1
#22	47%	Dawsons Auctioneers	70%	1.4K	12%	3
#23	47%	Forbes ▶	70%	2.1M	12%	4
#24	46%	Fabulous Luxury	66%	143K	15%	1
#25	46%	Heritage Auctions	67%	48.9K	14%	6
#26	45%	AP Archive	60%	5.9M	22%	8
#27	45%	Weird History ▶	64%	4.7M	15%	1
#28	44%	Dr. Lori	66%	385K	12%	1
#29	44%	Wendover Productions ▶	61%	4.9M	18%	5
#30	44%	MICAH	63%	48K	15%	1
#31	44%	CNBC ▶	66%	4.1M	12%	3
#32	44%	The Swedish Investor ▶	65%	1.0M	12%	1
#33	44%	vlogbrothers	62%	4.1M	15%	1
#34	43%	Bloomberg Television ▶	62%	3.1M	15%	3
#35	43%	University of Glasgow College of Arts & Humanities	62%	2.8K	14%	2
#36	42%	Inside Edition ▶	63%	13.8M	11%	4
#37	42%	Finder Australia	62%	17.3K	12%	1
#38	40%	A&E ▶	60%	11.7M	11%	3

Search Queries Used

art auctions fine art auction house old master paintings contemporary art auctions jewelry auctions wine and spirits auctions collectibles auctions royal curiosities museum quality art rowland collection auctions modern and contemporary auctions prewar art market art market insights auction bidding battles rare sculpture auctions fine art valuations art market forecasts postwar art prices classic sculpture auctions rare book auctions antique jewelry auctions wine collection valuations prestige auction houses art investment trends luxury collectibles market museum quality restoration contemporary photography auctions old master drawings heritage art markets auction house bidding tips asset diversification art private art sales royal artifacts auctions mid-century modern auctions art provenance research

Frequently Asked Questions

Which YouTube channels are most similar to Sotheby's?

Christie's — 89% match, 220K subscribers; Contemporary Art Issue — 67% match, 187K subscribers; BBC Antiques Roadshow — 62% match, 203K subscribers. They share a focus on art, antiques, auctions, and luxury collectibles similar to Sotheby’s, producing content related to high-value art and collectibles, auctions, and museum-quality items.

What type of content does Sotheby's make?

Sotheby’s creates content about fine art, auctions, and collectibles, evidenced by video titles such as The Story Behind M.F. Husain’s Second Act, This Is One of the Rarest Chairs in the World, and Napoleon's 200-Year-Old Diamond Brooch from Waterloo Auctions for 30X Estimate. The channel averages about 8.9K views per video, with weekly uploads implied by a stream of recent releases.

How do we determine which channels are similar to Sotheby's?

We analyze Sotheby's's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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