We found 38 YouTube channels similar to Sotheby's
Both target high-end art and antiques, ranking for core searches like art auctions and old master paintings, reflecting a strong overlap in audience and content as a premier fine art auction house (search 100%, content 82%).
Shares audience interest in the art market and forecasts, aligning on queries like art market insights and forecasts, though its focus leans more toward industry trends than auctioneering.
Both attract viewers interested in auctions of jewelry, rare books, and antiques, with overlapping search terms for jewelry and antique auctions, but Roadshow's content spans broader assessment and provenance storytelling.
Aligns on the art market discourse and forecasts, targeting similar audience segments with queries on prewar art market and market insights, yet Basel emphasizes a global fair context rather than auction house operations.
Connected through the niche of prestige auction house queries, sharing slight overlap in audience with Sotheby's for high-end auctions despite a much smaller channel scale.
Appeals to collectors of rare books and luxury collectibles, mirroring Sotheby's audience for rare items and auctions, though its content mix skews toward collectibles rather than broad fine art.
32 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 55% | Dear Glory with Moriah Alise | 73% | 17.4K | 29% | 7 |
| #8 | 55% | Artsy | 75% | 16.1K | 24% | 9 |
| #9 | 53% | Old Master Paintings | 73% | 72.9K | 24% | 4 |
| #10 | 52% | Burstow & Hewett Auctioneers | 76% | 1.6K | 15% | 3 |
| #11 | 51% | Pawn Stars ▶ | 68% | 3.7M | 26% | 6 |
| #12 | 51% | Eduardo's ArtOdyssey | 77% | 1.3K | 12% | 4 |
| #13 | 50% | BNN Bloomberg | 63% | 166K | 31% | 4 |
| #14 | 50% | Elli Milan | 71% | 22.8K | 18% | 5 |
| #15 | 49% | Getty Museum | 69% | 145K | 21% | 2 |
| #16 | 49% | Antique Mines | 74% | 15.8K | 11% | 4 |
| #17 | 49% | Carrell Auctions | 73% | 2.1K | 12% | 1 |
| #18 | 49% | No Sediment ▶ | 67% | 40K | 21% | 5 |
| #19 | 49% | Antiques Roadshow PBS | 74% | 403K | 11% | 4 |
| #20 | 47% | King and McGaw | 70% | 1.1K | 13% | 2 |
| #21 | 47% | The Full-Time Artist | 70% | 4.7K | 12% | 1 |
| #22 | 47% | Dawsons Auctioneers | 70% | 1.4K | 12% | 3 |
| #23 | 47% | Forbes ▶ | 70% | 2.1M | 12% | 4 |
| #24 | 46% | Fabulous Luxury | 66% | 143K | 15% | 1 |
| #25 | 46% | Heritage Auctions | 67% | 36.2K | 14% | 6 |
| #26 | 45% | AP Archive | 60% | 5.9M | 22% | 8 |
| #27 | 45% | Weird History ▶ | 64% | 4.7M | 15% | 1 |
| #28 | 44% | Dr. Lori | 66% | 385K | 12% | 1 |
| #29 | 44% | Wendover Productions ▶ | 61% | 4.9M | 18% | 5 |
| #30 | 44% | MICAH | 63% | 47.7K | 15% | 1 |
| #31 | 44% | CNBC ▶ | 66% | 4.1M | 12% | 3 |
| #32 | 44% | The Swedish Investor ▶ | 65% | 1.0M | 12% | 1 |
| #33 | 44% | vlogbrothers | 62% | 4.1M | 15% | 1 |
| #34 | 43% | Bloomberg Television ▶ | 62% | 3.1M | 15% | 3 |
| #35 | 43% | University of Glasgow College of Arts & Humanities | 62% | 2.5K | 14% | 2 |
| #36 | 42% | Inside Edition ▶ | 63% | 13.8M | 11% | 4 |
| #37 | 42% | Finder Australia | 62% | 17.2K | 12% | 1 |
| #38 | 40% | A&E ▶ | 60% | 11.7M | 11% | 3 |
Christie's — 89% match, 220K subscribers; Contemporary Art Issue — 67% match, 187K subscribers; BBC Antiques Roadshow — 62% match, 203K subscribers. They share a focus on art, antiques, auctions, and luxury collectibles similar to Sotheby’s, producing content related to high-value art and collectibles, auctions, and museum-quality items.
Sotheby’s creates content about fine art, auctions, and collectibles, evidenced by video titles such as The Story Behind M.F. Husain’s Second Act, This Is One of the Rarest Chairs in the World, and Napoleon's 200-Year-Old Diamond Brooch from Waterloo Auctions for 30X Estimate. The channel averages about 8.9K views per video, with weekly uploads implied by a stream of recent releases.
We analyze Sotheby's's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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