Shell

Subscribers 1.6M

Videos 1.5K

Views 341.8M

Channels Like Shell

Shell covers energy topics focused on the energy transition, oil and gas, science and engineering, and motorsports, with videos about projects, innovations, and careers. Content appears as a mix of interviews, discussions, and documentary-style pieces (The Energy Podcast, explainers, and features like lab-to-track science), including shorts; upload activity spans since 2005 with 1,500 videos and an average of about 40.2K views per video.

Results last updated 3 months ago.

Similar Channels

We found 43 YouTube channels similar to Shell

#1

TED view on YouTube ▶

84% relevance

Subscribers 27.2M

Videos 5.5K

Views 3.1B

Appearances 10

SERP 100%

Similarity 73%

energy transition carbon capture technology leadership in energy

Shares a strong focus on energy transition and leadership in energy with Shell (high search overlap 100% and 84% overall match), appealing to the same audience interested in future energy topics, policy, and technology.

#2

DW Planet A view on YouTube ▶

78% relevance

Subscribers 765K

Videos 557

Views 154.9M

Appearances 11

SERP 85%

Similarity 74%

carbon capture storage carbon capture technology LNG energy use

Targets carbon capture and LNG energy use, aligning with Shell on carbon capture technology (high search overlap 85%) and energy transition topics (content 74%), though DW Planet A differs in documentary-centric presentation.

#3

TEDx Talks view on YouTube ▶

77% relevance

Subscribers 44.2M

Videos 255K

Views 8.8B

Appearances 14

SERP 92%

Similarity 67%

energy transition oil in energy mix road transport future

Similar emphasis on energy transition and road transport future (high search overlap 92% for energy topics) but diverges in scope and depth of topics beyond corporate or industry-focused perspectives (content 67%).

Financial Times YouTube channel thumbnail

#4

Financial Times view on YouTube ▶

70% relevance

Subscribers 1.4M

Videos 11K

Views 213.0M

Appearances 11

SERP 63%

Similarity 75%

carbon capture storage carbon capture technology sustainable fuels

Covers carbon capture storage and sustainable fuels, matching Shell on technology and sustainability-focused energy topics (search 63%, content 75%), with FT’s policy/business angle shaping the discussion.

DW Documentary YouTube channel thumbnail

#5

DW Documentary view on YouTube ▶

70% relevance

Subscribers 6.4M

Videos 1.5K

Views 923.4M

Appearances 8

SERP 69%

Similarity 71%

energy transition sustainable fuels global energy travel

Addresses energy transition and sustainable fuels with global energy travel themes, aligning on key queries though DW Documentary’s documentary style differs from Shell’s brand approach (search 69%, content 71%).

The Wall Street Journal YouTube channel thumbnail

#6

The Wall Street Journal view on YouTube ▶

65% relevance

Subscribers 6.6M

Videos 28K

Views 2.5B

Appearances 6

SERP 59%

Similarity 70%

sustainable fuels renewable integration sustainable energy funding

Likely overlaps on sustainable fuels, renewable integration, and energy financing discussions, reflecting Shell’s interests in funding and deployment of sustainable energy solutions (search 59%, content 70%).

Content Landscape

Top competitors include TED (84% match, 27.2M subscribers) and TEDx Talks (77% match, 44.2M subscribers), both sharing overlapping queries like energy transition, carbon capture technology, and road transport future. DW Planet A (78% match, 765K subscribers) and DW Documentary (70% match, 6.4M subscribers) also compete on topics such as carbon capture storage and sustainable fuels. Financial Times (70% match, 1.4M subscribers) is another overlapping channel focusing on carbon capture and sustainable fuels. Shell has 1.6M subscribers, far smaller than the leading competitors, indicating a relatively niche position despite strong topic alignment.

Video Highlights

Didn't Make the Cut

37 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	64%	The Economist ▶	74%	3.9M	50%	5
#8	64%	CNBC ▶	71%	4.1M	52%	7
#9	62%	TED-Ed ▶	65%	22.4M	58%	8
#10	60%	ClimateAdam	73%	67.1K	40%	5
#11	59%	World Economic Forum	78%	1.1M	30%	3
#12	59%	Freethink	75%	1.4M	35%	3
#13	58%	DW News ▶	67%	6.2M	44%	8
#14	57%	Harry's garage	74%	881K	31%	2
#15	56%	BBC News	68%	19.4M	38%	8
#16	56%	Bloom Energy	70%	10.1K	34%	4
#17	56%	Just Have a Think	73%	688K	29%	7
#18	55%	CNBC Television ▶	73%	3.3M	27%	3
#19	55%	Reactions	67%	785K	36%	5
#20	54%	Real Engineering ▶	70%	5.0M	32%	5
#21	54%	FuelsEurope	78%	8.1K	19%	2
#22	54%	Engineering with Rosie	80%	122K	16%	4
#23	54%	The Electric Viking	73%	362K	25%	4
#24	54%	Undecided with Matt Ferrell ▶	74%	1.8M	23%	6
#25	54%	Bloomberg Originals ▶	72%	5.0M	27%	5
#26	53%	Everything Electric TECH	76%	144K	18%	1
#27	52%	careersinenergy	75%	2.0K	18%	1
#28	52%	Practical Engineering ▶	67%	4.7M	28%	3
#29	51%	CME Group ▶	71%	44.9K	22%	1
#30	51%	ScottishPower	74%	18.1K	18%	1
#31	51%	Student Energy	75%	72.3K	15%	5
#32	50%	Futurology	69%	359K	22%	1
#33	50%	wocomoDOCS ▶	72%	375K	18%	1
#34	49%	Mechanical Engineering Magazine	71%	3.5K	18%	1
#35	49%	Fox Business ▶	64%	3.3M	28%	3
#36	49%	jpmorgan ▶	70%	136K	18%	1
#37	49%	CleverJoe Off Grid	69%	11.8K	18%	1
#38	48%	British Geological Survey	70%	10.9K	15%	3
#39	47%	Bloomberg Television ▶	68%	3.1M	16%	3
#40	47%	FuseSchool - Global Education ▶	66%	915K	18%	1
#41	46%	Airbus ▶	66%	552K	15%	1
#42	45%	CBC News: The National	63%	2.1M	18%	1
#43	44%	Reuters	61%	4.1M	18%	3

Search Queries Used

energy transition oil in energy mix carbon capture storage carbon capture technology low carbon fuels LNG energy use sustainable fuels global energy travel road transport future industrial LNG projects electric mobility with oil companies energy projects overview leadership in energy energy podcast topics carbon storage seabed energy transition jobs carbon capture updates low carbon technologies renewable integration gas and renewables mix industrial decarbonisation electric vehicle trends fuel cell power, sector carbon markets explained net zero strategies sustainable energy funding offshore energy projects energy storage solutions carbon capture economics oil and gas emissions biofuels role electric grid resilience green hydrogen use lithium and battery supply webinar on energy careers

Frequently Asked Questions

Which YouTube channels are most similar to Shell?

TED — 27.2M subscribers (84% match), DW Planet A — 765K subscribers (78% match), TEDx Talks — 44.2M subscribers (77% match). They share a focus on education, science, technology, and ideas-driven content that educates a broad audience.

What type of content does Shell make?

Shell produces educational and informational content related to energy, science, engineering, and the energy transition, including podcasts and documentaries. It uploads videos with an average of about 40.2K views per video; recent videos include The Energy Podcast episodes and content on Ferrari/Shell fuel, indicating a mix of long-form discussions and science-focused features, with varying weekly uploads.

How do we determine which channels are similar to Shell?

We analyze Shell's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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