Shares the strongest overlap with Semrush on SEO-focused searches (100% for queries like SEO tutorials and 82% content similarity on topics such as keyword research and content marketing), indicating a very similar audience and content emphasis on SEO tools and education.
Content Landscape
Similar Channels
We found 48 YouTube channels similar to Semrush
Good alignment for SEO tutorials and keyword research queries, but lower overall search overlap (29%) while high content similarity (88%), suggesting a closely related audience and similar content style despite a narrower query footprint.
High content overlap (87%) with topics like content marketing and SEO strategy, but very low search overlap (7%), indicating a similar content approach and audience intent with differing emphasis on search queries.
Very high content similarity (89%) around keyword research tools and SEO keyword planning, but minimal search overlap (3%), suggesting a shared audience and topics delivered in a more tool/long-form content format.
Mid-to-high alignment on keyword research and on-page/technical SEO (54% overall match; 24% search, 73% content), reflecting a comparable focus with a slightly stronger content similarity than search query overlap.
Notable overlap on SEO tutorials and on-page SEO with some SEO audits (53% match; 11% search, 81% content), indicating similar educational content delivered in a broader marketing context.
Didn't Make the Cut
42 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 53% | Matt Kenyon | 86% | 18.2K | 4% | 4 |
| #8 | 53% | Surfer Academy | 84% | 27.3K | 6% | 6 |
| #9 | 53% | Matt Diamante | 85% | 18.3K | 4% | 5 |
| #10 | 52% | Ghulam Ali SEO | 82% | 107K | 8% | 11 |
| #11 | 52% | Matt Diggity | 83% | 172K | 5% | 4 |
| #12 | 52% | Ranking Academy | 85% | 288K | 3% | 5 |
| #13 | 52% | HubSpot Marketing ▶ | 81% | 591K | 9% | 7 |
| #14 | 52% | LinkBuilding HQ | 83% | 12K | 5% | 4 |
| #15 | 52% | Edward Sturm | 82% | 54.5K | 6% | 8 |
| #16 | 51% | Caleb Ulku | 83% | 34.6K | 4% | 5 |
| #17 | 51% | Ahrefs Tutorials | 81% | 3.1K | 7% | 3 |
| #18 | 51% | Mariah Magazine | 83% | 23.6K | 3% | 3 |
| #19 | 51% | SMA Marketing | 83% | 18.5K | 4% | 4 |
| #20 | 51% | Simplilearn ▶ | 69% | 6.1M | 23% | 16 |
| #21 | 51% | Brian Dean | 80% | 569K | 6% | 8 |
| #22 | 50% | The Conversion Clinic — by JRR Marketing | 81% | 138K | 5% | 5 |
| #23 | 50% | WebFX | 81% | 20.2K | 3% | 3 |
| #24 | 49% | Wes McDowell | 79% | 429K | 5% | 6 |
| #25 | 49% | Jade Beason ▶ | 80% | 300K | 4% | 2 |
| #26 | 49% | Jason Hennessey | 80% | 3.5K | 3% | 1 |
| #27 | 49% | WsCube Tech | 73% | 4.3M | 13% | 16 |
| #28 | 49% | Moz | 79% | 97.7K | 4% | 3 |
| #29 | 49% | Grace Leung | 79% | 124K | 4% | 4 |
| #30 | 49% | Jesse Cunningham | 78% | 109K | 5% | 4 |
| #31 | 48% | Osborne Digital Marketing | 77% | 101K | 4% | 2 |
| #32 | 47% | Adam Erhart ▶ | 75% | 666K | 5% | 3 |
| #33 | 47% | Brendan Gillen | 76% | 53.5K | 3% | 2 |
| #34 | 47% | Surfside PPC | 76% | 264K | 3% | 2 |
| #35 | 47% | Google Search Central ▶ | 76% | 774K | 3% | 3 |
| #36 | 46% | Joanna Wiebe | 73% | 75.6K | 6% | 3 |
| #37 | 46% | Caleb Ralston | 74% | 88.9K | 4% | 1 |
| #38 | 46% | Alex Hormozi ▶ | 71% | 4.0M | 8% | 6 |
| #39 | 46% | Metics Media ▶ | 70% | 531K | 10% | 3 |
| #40 | 46% | WPCrafter.com WordPress For Non-Techies | 74% | 248K | 3% | 1 |
| #41 | 45% | Learn With Shopify ▶ | 73% | 858K | 4% | 2 |
| #42 | 45% | Youri van Hofwegen | 72% | 266K | 6% | 5 |
| #43 | 45% | Google Career Certificates ▶ | 68% | 737K | 11% | 8 |
| #44 | 45% | Google Analytics | 71% | 512K | 4% | 3 |
| #45 | 44% | Kevin Stratvert ▶ | 71% | 4.2M | 3% | 3 |
| #46 | 43% | Beyond Fireship | 68% | 470K | 5% | 2 |
| #47 | 41% | Business School 101 ▶ | 67% | 117K | 3% | 2 |
| #48 | 40% | Spanning Tree | 65% | 262K | 3% | 1 |
Search Queries Used
Frequently Asked Questions
Which YouTube channels are most similar to Semrush?
Semrush's biggest competitors on YouTube are Ahrefs (89% match, 661K subscribers), Nathan Gotch (64% match, 125K subscribers), and Exposure Ninja (55% match, 106K subscribers). They share a focus on search engine optimization, SEO strategies, and digital marketing topics similar to Semrush.
What type of content does Semrush make?
Semrush creates content about SEO, search engine optimization, local SEO, and digital marketing, evidenced by titles like This New SEO Strategy Is Replacing Keywords in 2025, Generative Engine Optimization: The Most Powerful SEO Secret Smart Businesses Are Using, and 9 Things to Remove From Your Website in 2025. The channel averages 105.4K views per video and uploads roughly 0.1 times per week.
How do we determine which channels are similar to Semrush?
We analyze Semrush's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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