REI covers outdoors-related topics including running, hiking, climbing, skiing, snowboarding, camping, backpacking, cycling, and gear. Content style appears to include tutorials, adventure storytelling, and deep dives as suggested by video titles such as hiking 4,000 ft peaks in winter, trekking solo to poles, and ultra-running feats, along with a broad set of outdoor lifestyle subjects. The channel publishes a high volume of content (1400 videos since joining Jan 14, 2009) with an average of about 16.2K views per video, and total subscriber count of 448K, totaling 164.6M views, indicating a steady posting cadence and ongoing engagement.
solo trekkingmountain climbing journeysautumn hiking destinations
Both target solo trekking and autumn hiking destinations with strong search overlap (100%) and similar outdoor adventure content, reflecting a high audience interest in individual trekking journeys.
Overlap on trail and ultrarunning queries aligns with REI's indoor-outdoor gear and training focus, with high search similarity (88%) but REI’s content is broader and more gear-centric (77% content).
trail runningmulti sport endurancetrail running tips
Shared emphasis on trail running and endurance activities yields strong search alignment (89%), though GTN concentrates on multi-sport training while REI covers broader outdoor lifestyle and gear with somewhat lower content similarity (77%).
High alignment in search queries about outdoor ethics and practices (88%), signaling a shared audience; REI’s content diverges in scope and depth of practical tips (74% content).
Both channels feature general outdoor adventure content with high search overlap (90%), yet REI’s approach is more product-focused and curated, reflected in a moderate content similarity (71%).
Overlap on solo trekking and hiking gear lists creates strong search commonality (82%), but REI’s content breadth and product guidance yield a similar yet distinct style (77% content).
Content Landscape
Top competitors by match strength are Harmen Hoek (86% match, 447K subscribers) and Jeff Pelletier (82% match, 159K subscribers), with Global Triathlon Network also at 82% match and 1.1M subscribers. These channels share overlapping queries with REI such as solo trekking, mountain climbing journeys, trail running, ultra running, and multi-sport endurance. Leave No Trace (79% match, 8.8K subscribers) and Dawid Outdoor Adventures (79% match, 82.5K subscribers) also compete on related topics like outdoor adventure and leave-no-trace practices. In terms of size, REI (448K) is smaller than Global Triathlon Network (1.1M) but larger than Jeff Pelletier and Dawid Outdoor Adventures; Harmen Hoek is close in size to REI with 447K subscribers. Competitors share overlapping queries around outdoor adventure, trail running, and endurance sports.
Harmen Hoek — 86% match, 447K subscribers; Jeff Pelletier — 82% match, 159K subscribers; Global Triathlon Network — 82% match, 1.1M subscribers. They share a focus on outdoor activities and gear, similar to REI's outdoors, camping, hiking, and climbing content.
What type of content does REI make?
REI creates outdoors and gear-focused content, including topics like running, hiking, climbing, ski/snowboard, camping, backpacking, cycling, and entertainment. The channel uploads multiple videos weekly, with an average of about 16.2K views per video.
How do we determine which channels are similar to REI?
We analyze REI's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
