We found 47 YouTube channels similar to REI
Both target solo trekking and autumn hiking destinations with strong search overlap (100%) and similar outdoor adventure content, reflecting a high audience interest in individual trekking journeys.
Overlap on trail and ultrarunning queries aligns with REI's indoor-outdoor gear and training focus, with high search similarity (88%) but REI’s content is broader and more gear-centric (77% content).
Shared emphasis on trail running and endurance activities yields strong search alignment (89%), though GTN concentrates on multi-sport training while REI covers broader outdoor lifestyle and gear with somewhat lower content similarity (77%).
High alignment in search queries about outdoor ethics and practices (88%), signaling a shared audience; REI’s content diverges in scope and depth of practical tips (74% content).
Both channels feature general outdoor adventure content with high search overlap (90%), yet REI’s approach is more product-focused and curated, reflected in a moderate content similarity (71%).
Overlap on solo trekking and hiking gear lists creates strong search commonality (82%), but REI’s content breadth and product guidance yield a similar yet distinct style (77% content).
41 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 77% | Lattice Training | 76% | 202K | 78% | 8 |
| #8 | 70% | Simon d'Entremont ▶ | 67% | 765K | 74% | 5 |
| #9 | 69% | Outdoor Boys ▶ | 77% | 19.3M | 58% | 7 |
| #10 | 69% | Justin Outdoors ▶ | 75% | 130K | 59% | 6 |
| #11 | 68% | Eddie Bauer | 77% | 93.1K | 53% | 3 |
| #12 | 68% | Ryan Mitchell | 77% | 341K | 54% | 3 |
| #13 | 67% | Better Hiking | 73% | 9.3K | 57% | 3 |
| #14 | 66% | Olympics ▶ | 71% | 16.5M | 58% | 6 |
| #15 | 65% | TTL | 82% | 64.2K | 38% | 1 |
| #16 | 65% | ISMF Skimo | 70% | 8.8K | 56% | 3 |
| #17 | 64% | Eric Hanson ▶ | 79% | 128K | 41% | 3 |
| #18 | 63% | adidas | 78% | 2.3M | 41% | 2 |
| #19 | 63% | Everestexpedi | 73% | 43.5K | 48% | 2 |
| #20 | 62% | Captain Jack Spearo | 72% | 50.8K | 47% | 3 |
| #21 | 62% | Luke Barrett | 76% | 5.5K | 39% | 2 |
| #22 | 61% | Oscar Hikes ▶ | 75% | 84.4K | 40% | 4 |
| #23 | 61% | Jon Conti | 75% | 41.4K | 38% | 3 |
| #24 | 61% | Tom Gellie - Big Picture Skiing | 77% | 74.2K | 36% | 3 |
| #25 | 61% | Amanda Outside | 73% | 132K | 42% | 4 |
| #26 | 60% | 4K Relaxation Channel ▶ | 70% | 1.1M | 46% | 3 |
| #27 | 60% | Adventure Travel Trade Association | 75% | 3.2K | 38% | 1 |
| #28 | 60% | The Bear Essentials ▶ | 71% | 1.5M | 43% | 4 |
| #29 | 60% | Chase Mountains | 76% | 236K | 35% | 5 |
| #30 | 59% | The Run Experience | 73% | 676K | 39% | 4 |
| #31 | 59% | YBS Youngbloods | 75% | 8.7M | 35% | 2 |
| #32 | 59% | The Map Reading Company | 72% | 185K | 38% | 3 |
| #33 | 59% | VC Adventures | 75% | 280K | 33% | 2 |
| #34 | 58% | Kate Ventures | 75% | 16.5K | 31% | 1 |
| #35 | 57% | Elena Camping | 70% | 33.9K | 38% | 1 |
| #36 | 57% | WildBeare | 73% | 429K | 32% | 2 |
| #37 | 57% | Bugsy Fishing | 69% | 3.4K | 38% | 1 |
| #38 | 56% | Garmin | 69% | 344K | 37% | 4 |
| #39 | 56% | UCI ▶ | 68% | 696K | 38% | 1 |
| #40 | 55% | SkiCoachingOnline | 67% | 27.7K | 38% | 1 |
| #41 | 55% | RidestoreOfficial | 72% | 32.7K | 31% | 1 |
| #42 | 55% | GOLH - Great Outdoors Learning Hub | 71% | 7.5K | 31% | 2 |
| #43 | 55% | HikingGuy.com | 67% | 151K | 37% | 6 |
| #44 | 54% | Liberty Farms & Neo Wilson Railway | 69% | 24.2K | 31% | 1 |
| #45 | 54% | Paul Saladino MD ▶ | 69% | 1.1M | 31% | 1 |
| #46 | 49% | Make It Easy Education | 62% | 126K | 31% | 1 |
| #47 | 49% | David Richards | 62% | 42.5K | 31% | 3 |
Harmen Hoek — 86% match, 447K subscribers; Jeff Pelletier — 82% match, 159K subscribers; Global Triathlon Network — 82% match, 1.1M subscribers. They share a focus on outdoor activities and gear, similar to REI's outdoors, camping, hiking, and climbing content.
REI creates outdoors and gear-focused content, including topics like running, hiking, climbing, ski/snowboard, camping, backpacking, cycling, and entertainment. The channel uploads multiple videos weekly, with an average of about 16.2K views per video.
We analyze REI's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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