NNgroup

Subscribers 218K

Videos 1.1K

Views 17.5M

Channels Like NNgroup

NNgroup covers usability, user experience, UX research methods, and related design topics through informational guidance and practical insights. The channel presents tutorials and deep-dives on UX concepts, data visualization, user testing, and service design, with a mix of interviews and expert discussions. It has 1100 videos, an active presence since 2009, and uploads frequently, averaging around 5.6K views per video.

Similar Channels

We found 42 YouTube channels similar to NNgroup

#1

UXtweak

89% relevance

Subscribers 3.2K

Videos 355

Views 259.4K

Appearances 16

SERP 100%

Similarity 82%

lean agile ux post-task questionnaires task analysis ux

High query overlap on lean agile UX, post-task questionnaires, and task analysis UX (queries: lean agile ux, post-task questionnaires, task analysis ux) indicates a shared focus on UX research methods, while content similarity is strong (82%), aligning their audience with NNgroup’s.

#2

CareerFoundry

80% relevance

Subscribers 306K

Videos 381

Views 17.0M

Appearances 14

SERP 80%

Similarity 80%

user experience design ux research methods persona development

Shared searches for user experience design and UX research methods (queries: user experience design, ux research methods) plus strong content alignment (80%), indicating an audience seeking foundational UX education similar to NNgroup.

#3

UX in the Head

76% relevance

Subscribers 5.4K

Videos 17

Views 124.5K

Appearances 15

SERP 66%

Similarity 82%

ux research methods data visualization ux design research insights

Overlap on UX research methods and design research insights (queries: ux research methods, design research insights) with high content similarity (82%), suggesting a comparable practitioner-focused education niche.

Google Career Certificates YouTube channel thumbnail

#4

Google Career Certificates view on YouTube ▶

69% relevance

Subscribers 737K

Videos 1K

Views 316.3M

Appearances 13

SERP 64%

Similarity 72%

user experience design ux research methods usability testing techniques

Significant search overlap for user experience design and usability topics (queries: user experience design, usability testing techniques) with solid content match (72%), reflecting alignment in broad UX education and certification-oriented content.

#5

PlaybookUX

68% relevance

Subscribers 29.1K

Videos 62

Views 2.1M

Appearances 9

SERP 48%

Similarity 82%

affinity diagramming service design metrics quantitative usability testing

Shares emphasis on qualitative and quantitative usability methods (queries: affinity diagramming, quantitative usability testing) and strong content alignment (82%), indicating a similar UX research methods focus with data-driven testing.

#6

Kevin Liang | Zero to UX

62% relevance

Subscribers 62.1K

Videos 92

Views 1.1M

Appearances 8

SERP 27%

Similarity 86%

user experience design ux research methods usability testing techniques

Common searches for UX design and usability testing techniques (queries: ux research methods, usability testing techniques) with high content similarity (86%), showing parallel practical UX training and method coverage.

Content Landscape

Discovered competitors include CareerFoundry (80% match, 306K subscribers) and UXtweak (89% match, 3.2K subscribers) as top matches, with additional overlap from UX in the Head (76% match, 5.4K subscribers) and Google Career Certificates (69% match, 737K subscribers). The common overlap lies in queries about user experience design, UX research methods, persona development, and usability testing techniques. Compared to NNgroup's 218K subscribers, CareerFoundry far surpasses NNgroup in audience size, while UXtweak has a smaller following; all compete on similar UX education and research-focused content.

Video Highlights

Didn't Make the Cut

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Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	62%	Eleken	83%	7.2K	30%	4
#8	62%	IxDF - Interaction Design Foundation	84%	36.9K	29%	6
#9	61%	vaexperience	87%	78.7K	21%	3
#10	60%	Maze	81%	3.0K	30%	7
#11	59%	Kerev Design	78%	15.2K	31%	10
#12	58%	Mastering UX	86%	2.6K	17%	1
#13	57%	UX Mastery	81%	57K	20%	3
#14	56%	Conversions	81%	9.0K	18%	2
#15	56%	David Travis	82%	11.5K	16%	2
#16	55%	Satori Graphics ▶	72%	1.6M	31%	3
#17	55%	Service Design Show	84%	20.9K	11%	3
#18	55%	Relab Studios	79%	30.5K	18%	4
#19	54%	HubSpot Marketing ▶	74%	591K	22%	3
#20	53%	Google for Developers	71%	2.6M	27%	3
#21	53%	Philip Hanna	79%	1.9K	15%	3
#22	53%	UX Tshili	81%	8.2K	12%	4
#23	53%	Autodesk Sustainability Workshop	72%	12.4K	25%	3
#24	51%	Big Think ▶	76%	8.6M	14%	1
#25	51%	TEDx Talks ▶	72%	44.2M	19%	8
#26	50%	femke.design	77%	93.9K	10%	2
#27	50%	Simplilearn ▶	72%	6.1M	17%	1
#28	50%	Qianology	77%	4.3K	10%	3
#29	50%	TED ▶	76%	27.2M	11%	2
#30	50%	TechPrep	75%	74.9K	12%	1
#31	49%	Qualitative Researcher Dr Kriukow	72%	55.5K	14%	1
#32	48%	InfiniLean	73%	38.3K	11%	2
#33	48%	The Mindset Mentor Podcast ▶	68%	819K	17%	1
#34	47%	LeanOhio	71%	3.5K	12%	1
#35	47%	baixu	71%	261K	11%	2
#36	47%	Kathleen Jasper	69%	105K	14%	1
#37	46%	Joseph Todaro	71%	45.6K	9%	3
#38	45%	QHat	68%	2.6K	12%	1
#39	45%	Design eLearning Tutorials	69%	6.0K	10%	2
#40	45%	ShanghaiEye魔都眼	66%	563K	14%	1
#41	45%	Twigs	67%	5.4K	12%	5
#42	42%	Teachings in Education	63%	281K	10%	5

Search Queries Used

user experience design ux research methods usability testing techniques persona development affinity diagramming service design metrics endowment effect ux lean agile ux quantitative usability testing post-task questionnaires data visualization ux UX decision making psychology in design task analysis ux design research insights usability metrics qualitative usability research remote usability testing card sorting techniques heuristic evaluation guide task success rate customer journey mapping information architecture basics UX research interview exploratory usability study parallel design methods ethnographic UX research survey design for UX moderated usability session fsch usability principles convergent questioning techniques prototype testing methods persuasive design effects learnability assessment methods mobile UX testing

Frequently Asked Questions

Which YouTube channels are most similar to NNgroup?

UXtweak (89% match, 3.2K subscribers) and CareerFoundry (80% match, 306K subscribers) and UX in the Head (76% match, 5.4K subscribers). These channels share a focus on user experience, usability, and UX design topics, targeting professionals and learners in UX research, usability testing, and UI/UX design.

What type of content does NNgroup make?

NNgroup produces informational, interview-style and educational UX content, with video titles like Nielsen Norman Group: Leaders in UX Since 1998, Visualize Raw Data to Make Better Decisions, Post-Task vs. Post-Test Questionnaires in Quantitative Usability Testing, and The Truth About Lean & Agile. Upload frequency is about 1–2 videos per week, and average views per video are around 5.6K.

How do we determine which channels are similar to NNgroup?

We analyze NNgroup's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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