Natalie's Home

Subscribers 94.9K

Videos 162

Views 11.1M

Channels Like Natalie's Home

Natalie’s Home focuses on slow living, cozy home content, and daily routines, featuring tutorials and vlogs about morning and cleaning routines, home organization, and simple living. The channel emphasizes slow mornings, productive daily life, and home inspiration, with videos like morning routines, closet makeovers, and cleaning/decluttering diaries. Content is published regularly by an active creator since May 16, 2022, and videos average around 268.4K views with a broad array of topics within the home and wellness niche.

Similar Channels

We found 49 YouTube channels similar to Natalie's Home

#1

Clutterbug view on YouTube ▶

87% relevance

Subscribers 1.2M

Videos 1.5K

Views 180.6M

Appearances 28

SERP 100%

Similarity 79%

home organizing tips decluttering tips daily cleaning routine

They share a high search overlap on organizing and decluttering queries (100% search alignment) and their content also centers on home organization, making them closely aligned in audience with Natalie's Home (87% overall match; content 79%).

#2

That Practical Mom

87% relevance

Subscribers 1.3M

Videos 735

Views 200.1M

Appearances 10

SERP 96%

Similarity 82%

home organizing tips decluttering tips pantry organization

Strong search alignment on home organizing and decluttering (96% search) plus pantry organization content similar to Natalie's Home (82% content), yielding an 87% match overall.

Clean My Space YouTube channel thumbnail

#3

Clean My Space view on YouTube ▶

79% relevance

Subscribers 2.2M

Videos 1.2K

Views 302.7M

Appearances 7

SERP 80%

Similarity 78%

daily cleaning routine home cleaning tips daily cleaning schedule

Overlap on daily cleaning routines and home cleaning tips (80% search) with a very similar content focus (78%), resulting in a solid 79% match.

#4

Joshua Becker view on YouTube ▶

74% relevance

Subscribers 344K

Videos 485

Views 46.6M

Appearances 8

SERP 64%

Similarity 81%

decluttering tips decluttering quick tips

Shares decluttering tips with Natalie's Home (64% search overlap) and provides decluttering quick tips with high content similarity (81%), giving a 74% overall match.

#5

kokohome view on YouTube ▶

73% relevance

Subscribers 586K

Videos 88

Views 32.1M

Appearances 6

SERP 53%

Similarity 87%

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Both target daily cleaning routines and calm/morning routines; kokohome shows strong content parity (87%) but moderate search overlap (53%), leading to a 73% overall match aimed at a relaxing home routine audience.

Reynard Lowell YouTube channel thumbnail

#6

Reynard Lowell view on YouTube ▶

72% relevance

Subscribers 563K

Videos 304

Views 66.0M

Appearances 9

SERP 65%

Similarity 77%

home organizing tips decluttering tips home organization ideas

Offers home organizing and decluttering ideas with decent search overlap (65%) and fairly aligned content (77%), producing a 72% overall match.

Content Landscape

Top competitors include Clutterbug (87% match) and That Practical Mom (87% match), both with 1.2M and 1.3M subscribers respectively, overlapping on home organizing tips, decluttering tips, and daily cleaning routines. Clean My Space (79% match) with 2.2M subscribers also shares queries about daily cleaning routines and home cleaning tips. Joshua Becker (74% match) and kokohome (73% match) further align on decluttering tips and calm morning routines. Natalie's Home has 94.9K subscribers, considerably smaller than the top competitors, indicating large players dominate the same search queries like pantry organization, budget closet makeovers, and slow living routines.

Video Highlights

Didn't Make the Cut

43 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	67%	baixu	74%	261K	55%	4
#8	66%	Clean That Up ▶	77%	1.2M	49%	10
#9	64%	Allison Baek ▶	78%	361K	44%	6
#10	64%	A to Zen Life ▶	81%	409K	37%	5
#11	63%	Kisha Alejandra	82%	455K	34%	3
#12	62%	Malama Life ▶	79%	843K	37%	7
#13	62%	Kristen McGowan ▶	78%	1.9M	37%	5
#14	62%	Organized Chaos - Audrey	84%	463K	28%	6
#15	61%	Taryn Maria	82%	166K	31%	7
#16	61%	kelly ▶	83%	307K	28%	2
#17	60%	Gabe Bult ▶	76%	782K	37%	3
#18	60%	Kristine Yu	85%	527K	23%	3
#19	60%	Haley Villena	82%	93.5K	26%	3
#20	60%	Ashlynne Eaton ▶	88%	340K	17%	1
#21	60%	Michelle O'Malley	85%	108K	21%	1
#22	59%	Mai Zimmy ▶	82%	334K	25%	3
#23	58%	Bige’s Quiet Living	86%	22K	17%	1
#24	58%	Adriana Tudorache ▶	83%	169K	21%	1
#25	58%	LenaLifts ▶	79%	1.4M	26%	2
#26	57%	That Awkward Mom	84%	155K	17%	4
#27	57%	Her 86m2	80%	2.4M	21%	5
#28	57%	hibyepeachy	81%	234K	20%	3
#29	57%	Daniel Titchener ▶	77%	604K	26%	2
#30	56%	Haley's Corner	78%	894K	24%	2
#31	56%	the Daily Connoisseur	82%	246K	17%	1
#32	56%	Caroline Winkler ▶	78%	1.1M	23%	6
#33	56%	Lone Fox	79%	1.8M	21%	1
#34	56%	SpoonFedStudy ▶	70%	320K	35%	4
#35	56%	♡ Mirella	79%	16.1K	21%	1
#36	56%	Cozy DIY Home	81%	843K	17%	3
#37	55%	A Charming Abode	80%	200K	19%	3
#38	55%	Daniel Simmons	79%	784K	19%	3
#39	54%	Brittney Blane	76%	117K	22%	3
#40	54%	Justine Antoine	75%	31.2K	21%	1
#41	53%	Kiva Brent	77%	445K	17%	1
#42	51%	The Frugal Rich ▶	74%	63.2K	17%	1
#43	51%	Cozy Corners	74%	47.8K	18%	2
#44	51%	Decorifca	74%	15.6K	17%	1
#45	50%	Specific Love Creations	73%	461K	17%	1
#46	50%	Taichi Workout	72%	360K	17%	1
#47	49%	MadFit ▶	69%	11.2M	20%	6
#48	48%	Chefclub	67%	2.9M	21%	1
#49	47%	ABC Australia	65%	391K	19%	2

Search Queries Used

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Frequently Asked Questions

Which YouTube channels are most similar to Natalie's Home?

Clutterbug — 87% match, 1.2M subscribers; That Practical Mom — 87% match, 1.3M subscribers; Clean My Space — 79% match, 2.2M subscribers. All three channels create content around home organization, cleaning, and slow living/lifestyle topics, appealing to viewers seeking tidy spaces and calm, routine-based living.

What type of content does Natalie's Home make?

Natalie's Home creates slow living and home routines content, focusing on morning routines, cleaning motivation, decluttering, and home organization, with recent videos like IKEA Closet Makeover (510.1K views) and 5 AM Morning Routine (33.5K views). The channel uploads multiple times per week, averaging around 268.4K views per video in recent uploads.

How do we determine which channels are similar to Natalie's Home?

We analyze Natalie's Home's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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