Both target beauty beginners with content around beginner-friendly makeup, evidenced by Haley's high search alignment on 'best makeup for beginners' and similar demeans as Nikki La Rose, though Haley's content diverges slightly in formula like skin tint reviews and redness concealers.
Content Landscape
Similar Channels
We found 45 YouTube channels similar to Makeup By Nikki La Rose
Ale Jay shares a focus on beginner cosmetics and full-face tutorials, with strong search alignment on 'makeup tutorials for beginners' and 'full face makeup tutorials,' though Ale Jay's videos skew more toward tutorial structure than Nikki’s broader beauty lifestyle approach.
A shared interest in advanced makeup techniques and editorial-like content is shown, with Vogue scoring high on search for 'pro makeup techniques' and 'editorial makeup tutorials,' indicating a similar audience seeking high-skill looks, even though Vogue's production and prestige focus outweigh Nikki’s more approachable style.
Alexandra Anele overlaps with Nikki in concealer-related queries ('concealer comparisons', 'concealer for redness') and editorial tutorials, reflecting a common audience interested in complexion work and polished looks, though Anele places more emphasis on concealer testing.
Christen Dominique similarly serves beginners and targets pro techniques and celebrity-inspired looks, aligning with Nikki on beginner tutorials and advanced technique interest, though Christen often includes more celebrity-inspired trends.
Tati shares audience interest in drugstore and affordable makeup alongside foundation discussions, aligning on low-cost makeup reviews and dupes, yet Tati's content leans more into beauty product testing and haul culture while Nikki centers on tutorials and tips.
Didn't Make the Cut
39 additional channels that were close
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|---|---|---|---|---|---|---|
| #7 | 67% | Elena Rachitskaya ▶ | 75% | 468K | 56% | 11 |
| #8 | 64% | kelly ▶ | 77% | 307K | 44% | 8 |
| #9 | 62% | Marlena Stell | 83% | 1.6M | 31% | 2 |
| #10 | 61% | Nina Ubhi | 76% | 701K | 39% | 9 |
| #11 | 61% | PAINTEDBYSPENCER | 82% | 991K | 28% | 6 |
| #12 | 60% | Smitha Deepak | 79% | 3.8M | 31% | 7 |
| #13 | 59% | Morgan Turner | 79% | 368K | 28% | 3 |
| #14 | 59% | hrush | 78% | 253K | 29% | 2 |
| #15 | 59% | Milabu | 81% | 1.6M | 26% | 4 |
| #16 | 58% | Amanda Benko | 79% | 71K | 27% | 8 |
| #17 | 58% | Stephanie Marie | 84% | 278K | 19% | 2 |
| #18 | 58% | Manny Mua | 85% | 4.8M | 17% | 1 |
| #19 | 58% | niceskindays | 83% | 15K | 20% | 3 |
| #20 | 58% | Prakriti Singh | 82% | 454K | 22% | 2 |
| #21 | 58% | Angela Denise | 81% | 13.7K | 23% | 2 |
| #22 | 58% | Monica Ravi-Conway ▶ | 84% | 1.2M | 19% | 6 |
| #23 | 58% | Glam Girl Gabi | 77% | 716K | 28% | 6 |
| #24 | 57% | Andréa Matillano | 82% | 362K | 20% | 5 |
| #25 | 57% | Amanda Z | 82% | 126K | 19% | 4 |
| #26 | 56% | Sephora | 77% | 1.5M | 25% | 7 |
| #27 | 56% | everyday sunshine | 82% | 7.4K | 17% | 2 |
| #28 | 56% | Fabiola Cruz Beauty | 83% | 10.3K | 16% | 2 |
| #29 | 55% | Julia Adams MUA | 81% | 284K | 17% | 1 |
| #30 | 55% | aoife | 74% | 26.5K | 27% | 3 |
| #31 | 55% | Lisa Eldridge | 77% | 2.1M | 22% | 3 |
| #32 | 54% | Lauren Lehnen | 82% | 50.6K | 12% | 2 |
| #33 | 54% | MAKEUP BY MARIO | 74% | 129K | 24% | 4 |
| #34 | 54% | Sofia Sees Beauty | 77% | 74.6K | 19% | 5 |
| #35 | 53% | Robert Welsh | 76% | 1.1M | 20% | 2 |
| #36 | 53% | Cyntibenmakeover | 77% | 92.6K | 17% | 1 |
| #37 | 53% | Foundation Lady | 80% | 6.7K | 14% | 1 |
| #38 | 53% | Zhirelle ▶ | 75% | 1.2M | 20% | 2 |
| #39 | 52% | The Beauty Protocole | 76% | 22.8K | 16% | 2 |
| #40 | 52% | Luvv Sophi | 77% | 29.1K | 14% | 2 |
| #41 | 51% | TheMakeupChair | 73% | 1.5M | 17% | 3 |
| #42 | 50% | Vero Giraldez | 73% | 12.2K | 14% | 1 |
| #43 | 48% | Niamh Adkins | 70% | 512K | 16% | 2 |
| #44 | 48% | Aly Art | 71% | 701K | 14% | 1 |
| #45 | 48% | Mariana Morais | 70% | 32.7K | 14% | 1 |
Search Queries Used
Frequently Asked Questions
Which YouTube channels are most similar to Makeup By Nikki La Rose?
Haley Kim — 83% match, 1.4M subscribers; Ale Jay — 78% match, 636K subscribers; Vogue — 76% match, 16.2M subscribers. All three are beauty-focused YouTube channels that create makeup tutorials, product reviews, and beauty tips, overlapping with Makeup By Nikki La Rose in content and audience interests.
What type of content does Makeup By Nikki La Rose make?
Makeup By Nikki La Rose produces makeup-focused content, including tutorials and product reviews. Video titles show she tests a wide range of Sephora products by buying every item in a category (blush, foundation, drugstore foundation, bronzer, highlighter) and testing them back to back. The channel averages about 1.3M views per video, and uploads multiple videos per week.
How do we determine which channels are similar to Makeup By Nikki La Rose?
We analyze Makeup By Nikki La Rose's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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