Lainey Ostrom

Subscribers 428K

Videos 944

Views 125.9M

Channels Like Lainey Ostrom

Lainey Ostrom covers beauty and lifestyle topics, focusing on tutorials and how-to content for hairstyles, with frequent updo, heatless curls, beach waves, and long hair styling ideas. The channel emphasizes how-to demonstrations and product tests, with new videos every Sunday and an average of about 523K views per video across a long publishing history of 944 videos since 2012.

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Similar Channels

We found 47 YouTube channels similar to Lainey Ostrom

#1

Alex Gaboury view on YouTube ▶

91% relevance

Subscribers 967K

Videos 444

Views 204.1M

Appearances 17

SERP 100%

Similarity 85%

hairstyle tutorials updo hairstyles messy bun tutorial

Both target hairstyle tutorials and updos (e.g., Updo hairstyles, messy bun), with high search overlap (100%) but slightly lower content similarity (85%), indicating they share audience interest while showcasing different presentation styles.

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#2

Andreeva Nata view on YouTube ▶

87% relevance

Subscribers 637K

Videos 1K

Views 163.7M

Appearances 9

SERP 95%

Similarity 82%

hairstyle tutorials updo hairstyles stylish updos

Shares a strong emphasis on hairstyle tutorials and stylish updos, driving similar search queries (hairstyle tutorials, updo hairstyles) and a high but not identical content match (82%), suggesting parallel topics with distinct delivery.

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#3

kayli boyle view on YouTube ▶

76% relevance

Subscribers 986K

Videos 278

Views 169.3M

Appearances 7

SERP 73%

Similarity 79%

heatless curls beach waves hair curly tie curls

Both cover hair styling techniques focused on curl results (heatless curls, beach waves), aligning on searches and hair curl content, but have only moderate overall match (73% search, 79% content) indicating overlapping topics with different stylistic angles.

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#4

Leah Halton view on YouTube ▶

68% relevance

Subscribers 2.4M

Videos 413

Views 188.6M

Appearances 7

SERP 56%

Similarity 75%

hairstyle tutorials long hair hairstyles hair styling ideas

Executes broad hair guidance like hairstyle tutorials and long hair ideas, sharing substantial search alignment (56%) and strong content overlap (75%), implying similar audience needs with differing emphasis on long hair styling.

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#5

Glam Girl Gabi

64% relevance

Subscribers 716K

Videos 897

Views 116.0M

Appearances 4

SERP 41%

Similarity 79%

short hair curl tutorial viral hair trends fine hair volume tips

Addresses viral hair trends and volume for fine hair, which overlaps with Lainey’s audience on hairstyle concepts but diverges in specific short-hair focus and trend-driven content (41% search, 79% content).

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#6

Missy Sue

61% relevance

Subscribers 1.3M

Videos 725

Views 147.7M

Appearances 4

SERP 28%

Similarity 83%

hat hairstyles quick hair hacks braid crown tutorial

Offers quick hair hacks and hat hairstyles with braid crown tutorials that align with Lainey’s quick styling ideas (low search overlap 28% but high content similarity 83%), indicating similar formats but different topic emphasis.

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Content Landscape

Top competitors by match strength are Alex Gaboury (91% match) and Andreeva Nata (87% match), both tied to overlapping queries like hairstyle tutorials, updo hairstyles, and messy bun tutorials. Kayli Boyle (76% match) also overlaps on heatless curls and beach waves, while Leah Halton (68% match) and Glam Girl Gabi (64% match) contribute to long hair styling ideas and short hair curl tutorials. Lainey Ostrom has 428K subscribers, which is smaller than Alex Gaboury’s 967K and Kayli Boyle’s 986K, and Leah Halton’s 2.4M, indicating varying audience sizes among close competitors. All mentioned channels compete for similar search topics such as hairstyle tutorials, updos, messy buns, heatless curls, and beach waves.

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Video Highlights

Didn't Make the Cut

41 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	61%	5-Minute Crafts ▶	77%	80.8M	37%	4
#8	59%	Blowout Professor ▶	79%	981K	29%	5
#9	59%	Milabu	79%	1.6M	28%	4
#10	59%	cere campbell	78%	15.3K	30%	5
#11	58%	BEAUTALIE ▶	81%	736K	22%	2
#12	58%	Chlöe Swift Stylist	83%	166K	19%	4
#13	57%	Denitslava Makeup	82%	8.2M	18%	1
#14	57%	Sinichka.hair ▶	83%	211K	17%	2
#15	56%	Gena Marie	80%	265K	21%	3
#16	56%	Mathilde Heather	84%	9.9K	15%	3
#17	56%	SweetHearts Hair	84%	1.3M	15%	2
#18	56%	Trav White	78%	191K	23%	2
#19	56%	Jas Anahis	79%	78.3K	21%	4
#20	55%	Hair Angels	83%	65K	14%	3
#21	55%	Classy Academy ▶	72%	98.4K	30%	2
#22	54%	Hailey Rhode Bieber	73%	2.7M	26%	3
#23	54%	Sleepy Tie®	78%	29.3K	18%	1
#24	54%	Hair Rehab London	78%	14.9K	18%	2
#25	54%	Roxxsaurus ▶	76%	4.5M	22%	3
#26	54%	T3micro	81%	11.2K	14%	2
#27	54%	Shonagh Scott	79%	679K	16%	2
#28	54%	disisReyRey	80%	171K	15%	1
#29	54%	The Yoga Institute	73%	5.0M	24%	2
#30	53%	Thatglamworld	80%	12.7K	12%	1
#31	53%	Justin Hickox ▶	81%	680K	11%	3
#32	53%	Brad Mondo ▶	80%	8.7M	12%	3
#33	53%	Abbey Yung ▶	79%	806K	13%	4
#34	53%	Feel Good With Ali	79%	54.4K	13%	2
#35	52%	Beauty With Brain	78%	168K	15%	1
#36	52%	Audrey Victoria	79%	2.8M	12%	3
#37	52%	mehakaura	75%	216K	17%	2
#38	52%	Elder Insights	74%	6.2K	18%	1
#39	52%	All Things Hair, UK – A Unilever Channel	76%	139K	15%	1
#40	52%	ambi	72%	433K	22%	3
#41	51%	SMLx0 ▶	76%	1.1M	15%	1
#42	50%	5-Minute Crafts DIY	73%	20.1M	16%	2
#43	49%	Loepsie	71%	844K	16%	2
#44	49%	aryamacrame1	72%	11.1K	15%	1
#45	48%	Sephora	70%	1.5M	15%	1
#46	47%	Why Theory	66%	6.0K	18%	1
#47	46%	Nichelle Ng ▶	67%	158K	15%	1

Search Queries Used

hairstyle tutorials updo hairstyles messy bun tutorial heatless curls beach waves hair long hair hairstyles medium hair styles short hair curl tutorial hat hairstyles stylish updos DIY hair hacks viral hair trends curly tie curls long hair accessories hair styling ideas soft waves hair wash day routine heat protection spray braided updo ideas beachy waves tutorial quick hair hacks curl enhancing products fine hair volume tips glossy hair finish holiday hair ideas ceramic barrel curling voluminous ponytail half up half down slicked back hairstyle braid crown tutorial steam iron curls natural hair care tips no heat hairstyles hair accessories ideas daily hair care routine

Frequently Asked Questions

Which YouTube channels are most similar to Lainey Ostrom?

Lainey Ostrom's biggest competitors on YouTube are Alex Gaboury (91% match, 967K subscribers) and Andreeva Nata (87% match, 637K subscribers). A third competitor is kayli boyle (76% match, 986K subscribers). They share a focus on hairstyling and beauty tutorials, featuring similar content themes and audience interests as Lainey Ostrom.

What type of content does Lainey Ostrom make?

Lainey Ostrom creates hairstyle and updo tutorials, as indicated by video titles such as EASY UPDO HACK YOU NEED TO TRY! MEDIUM & LONG HAIRSTYLES and VIRAL MESSY BUN TRICK YOU NEED TO TRY! MEDIUM & LONG HAIR. The channel appears to upload frequently, with videos including 5.8M, 8.1K, 27K, 135K, and 294K views; average views per video are around 523K.

How do we determine which channels are similar to Lainey Ostrom?

We analyze Lainey Ostrom's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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