JOE LEE

Subscribers 224K

Videos 657

Views 42.8M

Channels Like JOE LEE

JOE LEE focuses on minimalism, sustainability, wellness, nutrition, and fitness with a strong emphasis on eco-friendly and intentional living. The channel combines lifestyle topics, minimalist design, and practical cafe/business diaries, featuring a mix of tutorials, vlogs, and diary-style videos about starting and running a cafe, small business operations, and health-conscious living. With 657 videos published since 2013, the channel averages around 29.9K views per video, and the content is posted regularly, reflecting ongoing interests in cafe entrepreneurship and holistic wellness.

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Similar Channels

We found 44 YouTube channels similar to JOE LEE

Coffee Business Basics YouTube channel thumbnail

#1

Coffee Business Basics view on YouTube ▶

87% relevance

Subscribers 34.1K

Videos 20

Views 1.8M

Appearances 74

SERP 100%

Similarity 78%

coffee shop startup cafe opening tips coffee shop marketing

Both target aspiring cafe owners with shared searches like 'coffee shop startup' and 'cafe opening tips,' and they align closely on content around cafe marketing, resulting in high search and strong content overlap.

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#2

tommy oswald

55% relevance

Subscribers 72.3K

Videos 45

Views 3.5M

Appearances 11

SERP 13%

Similarity 83%

coffee shop startup barista daily life cafe owner lifestyle

They share an audience interested in cafe life and owner lifestyle, with searches for 'coffee shop startup' and related topics; however, while Joe Lee focuses on practical guidance, tommy oswald emphasizes daily life and lifestyle, creating similar search intent but a different content angle.

AI summary

Stefania Marzelia YouTube channel thumbnail

#3

Stefania Marzelia view on YouTube ▶

51% relevance

Subscribers 138K

Videos 930

Views 90.4M

Appearances 4

SERP 7%

Similarity 81%

barista tips for beginners customer service for cafes staff training for cafes

Both address cafe staff development and customer service, with overlapping queries like 'barista tips for beginners' and 'staff training,' yielding moderate search similarity and high content focus on service skills.

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#4

annika's leaf view on YouTube ▶

51% relevance

Subscribers 1.1M

Videos 335

Views 95.4M

Appearances 5

SERP 3%

Similarity 83%

small business diary opening a cafe cafe pop-up launch

They share interest in cafe openings and small business diaries, with searches like 'opening a cafe' and 'cafe pop-up launch,' producing matched search intent but annika's leaf tends toward personal journaling content rather than tactical cafe operations.

AI summary

#5

Zhysin

51% relevance

Subscribers 93.5K

Videos 73

Views 11.6M

Appearances 2

SERP 4%

Similarity 83%

cafe owner lifestyle cafe owner mindset

Both discuss cafe owner mindset and lifestyle, aligning on queries about the cafe owner perspective; the match is driven by audience overlap, though Joe Lee’s content remains more strategic than Zhysin’s emphasis on mindset.

AI summary

#6

dobochobo view on YouTube ▶

51% relevance

Subscribers 535K

Videos 154

Views 32.1M

Appearances 2

SERP 5%

Similarity 82%

barista daily life cafe work-life balance

They converge on 'barista daily life' and 'cafe work-life balance' searches, sharing an audience interested in day-to-day cafe operations, with similar search intent but different stylistic focus in content.

AI summary

Content Landscape

Top competitors include Coffee Business Basics (87% match) and tommy oswald (55% match). Coffee Business Basics aligns on queries like coffee shop startup, cafe opening tips, and coffee shop marketing, while tommy oswald overlaps on coffee shop startup, barista daily life, and cafe owner lifestyle. stefania marzelia (51% match) and annika's leaf (51% match) also compete, with annika's leaf having a large 1.1M subscriber base and overlapping on small business diary and opening a cafe. Zhysin (51% match) also overlaps on cafe owner lifestyle themes. JOE LEE has 224K subscribers, which is smaller than annika's leaf (1.1M) and stefania marzelia (138K) but larger than Coffee Business Basics (34.1K) and tommy oswald (72.3K), indicating competitive density increases with larger creators while still sharing core cafe and lifestyle topics.

AI summary

Video Highlights

Didn't Make the Cut

38 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	51%	Artisti Coffee Roasters. ▶	71%	232K	20%	21
#8	51%	5hann	82%	13K	3%	4
#9	50%	Uncomfy ▶	82%	562K	3%	3
#10	50%	Barista Bee Journal	81%	42.7K	4%	3
#11	49%	Tasty Inside ▶	79%	188K	5%	7
#12	49%	IssackxCoffee	79%	118K	5%	7
#13	49%	UpFlip ▶	71%	1.6M	16%	19
#14	49%	Wilson K Lee - How To Open A Restaurant / F&B Shop	71%	210K	15%	18
#15	48%	Lolita Olympia	78%	177K	4%	1
#16	48%	ConnorDoesCoffee ▶	77%	666K	5%	7
#17	47%	MyCafeSupplies	75%	3.0K	5%	3
#18	47%	Home Cafe by Charlie ▶	71%	48.5K	11%	10
#19	46%	mike bausch	70%	6.3K	11%	7
#20	45%	Ryan Dean Dexton	72%	78.2K	5%	2
#21	45%	Massimo Montone \| Restaurant Keys	72%	11.4K	6%	2
#22	45%	Valor Coffee	72%	11.1K	4%	5
#23	45%	TEDx Talks ▶	69%	44.2M	8%	8
#24	45%	The Restaurant Boss	70%	143K	6%	6
#25	44%	Easy Marketing School ▶	70%	25.4K	6%	5
#26	44%	2nd Passport.	71%	5.3K	3%	1
#27	44%	Mat Co Mo - Matcha. Coffee. Protein Lattes	71%	4.2K	3%	1
#28	44%	The Coffee Chronicler	71%	63.5K	3%	1
#29	44%	European Coffee Trip ▶	70%	386K	4%	7
#30	44%	Luisa Zhou ▶	70%	42.6K	4%	4
#31	43%	NYT Cooking ▶	70%	1.3M	4%	6
#32	43%	James Hoffmann ▶	70%	2.5M	4%	6
#33	43%	Simon Sinek ▶	68%	2.7M	6%	4
#34	43%	PBS Wisconsin	69%	79.8K	3%	2
#35	42%	Young Entrepreneurs Forum	68%	896K	3%	6
#36	42%	Reetu Maz	68%	57.6K	3%	5
#37	42%	Harvard Business Review ▶	67%	1.6M	4%	2
#38	42%	OG	67%	276K	4%	2
#39	42%	Jay Shetty	67%	4.9M	3%	2
#40	41%	Valuetainment	63%	7.1M	7%	2
#41	40%	TED-Ed ▶	64%	22.4M	5%	3
#42	40%	Ideapreneur Nepal	63%	608K	6%	5
#43	38%	IronRise Dramas	61%	10.9K	4%	1
#44	36%	CBC News ▶	58%	4.6M	3%	2

Search Queries Used

coffee shop startup cafe opening tips barista daily life cafe owner lifestyle small business diary coffee shop marketing opening a cafe imposter syndrome cafe cafe space signing second cafe growth cafe operations tips new cafe owner advice cafe pop-up launch cafe work-life balance introvert entrepreneur coffee shop startup ideas cafes open in months barista tips for beginners cafe owner mindset small business reflections coffee shop branding help opening a cafe checklist imposter syndrome at work choosing cafe space second location cafe cafe operations basics new cafe owner mistakes cafe pop-up strategy work life balance cafe introvert entrepreneur tips customer service for cafes menu design for cafes grind size and brew methods staff training for cafes local marketing for cafes

Frequently Asked Questions

Which YouTube channels are most similar to JOE LEE?

Coffee Business Basics — 34.1K subscribers, 87% match; tommy oswald — 72.3K subscribers, 55% match; Stefania Marzelia — 138K subscribers, 51% match. They share a focus on business, entrepreneurship, and lifestyle/wellness topics related to running a small business or personal brand, similar to JOE LEE's themes around Minimalism, Sustainability, and Entrepreneurship.

What type of content does JOE LEE make?

JOE LEE creates videos about the café/small business experience, introversion in new city contexts, and entrepreneurial life, as seen in titles like 'nyc solo diaries: saying yes to more things as an introvert in a new city' and multiple 'small business diaries' episodes. Uploads appear to be frequent, with an average of about 29.9K views per video across recent titles.

How do we determine which channels are similar to JOE LEE?

We analyze JOE LEE's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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