emi’s spellbook

Subscribers 79.9K

Videos 36

Views 2.1M

Channels Like emi’s spellbook

emi’s spellbook focuses on personal lifestyle, beauty, thrift hauls, room organization, and self-care content, including vlogs, tutorials, and deep-dives such as makeup tutorials and skincare routines. The channel features a mix of long-form videos and focused topics like cleaning, organizing, thrift purchases, and skincare, with recent uploads averaging around 24K views per video and a growing library since joining in December 2024. Uploads appear frequent, with 36 videos published to date and an annualized cadence suggested by the recent content lineup.

Similar Channels

We found 49 YouTube channels similar to emi’s spellbook

#1

Cozy K view on YouTube ▶

90% relevance

Subscribers 331K

Videos 715

Views 76.3M

Appearances 4

SERP 99%

Similarity 84%

cozy self care routine calming self care ideas cosy home decor

Both target a calming, self-care oriented audience with searches like 'calming self care ideas' and 'cosy home decor,' showing a strong search overlap (99%) though Cozy K's content style diverges (84% content match) from emi’s spellbook.

#2

kelly view on YouTube ▶

86% relevance

Subscribers 307K

Videos 120

Views 29.2M

Appearances 6

SERP 86%

Similarity 86%

glow up routine makeup tutorial in depth self care rituals

Share a focus on self-care and routine content with emi’s spellbook via queries like 'glow up routine' and 'self care rituals' (86% search), and align moderately in content (86%), indicating similar theme but differing in presentation depth.

#3

ashralouisa

82% relevance

Subscribers 71.7K

Videos 501

Views 76.5M

Appearances 5

SERP 100%

Similarity 70%

autistic beauty tips autistic creator lifestyle autistic creator life

Connects with emi’s spellbook through 'autistic creator' lifestyle queries (100% search) but diverges in content style (70% content match), suggesting overlapping audience yet distinct creative approach.

#4

Clutterbug view on YouTube ▶

82% relevance

Subscribers 1.2M

Videos 1.5K

Views 180.6M

Appearances 8

SERP 93%

Similarity 74%

room organization ideas small space organization

Relates to emi’s spellbook on room organization and calming routines (e.g., 'room organization ideas'), with high search alignment (93%) and solid content similarity (74%), indicating a similar niche but different execution.

#5

kokohome view on YouTube ▶

81% relevance

Subscribers 586K

Videos 88

Views 32.1M

Appearances 5

SERP 82%

Similarity 81%

daily routine vlogs calming self care ideas calm morning routine

Shares calming self-care and daily routine themes (queries like 'calm morning routine') with emi’s spellbook, reflected in strong search overlap (82%) and near-identical content style (81%).

Ally Purugganan YouTube channel thumbnail

#6

Ally Purugganan view on YouTube ▶

76% relevance

Subscribers 1.0M

Videos 279

Views 253.7M

Appearances 7

SERP 66%

Similarity 82%

thrift haul fashion thrifted outfit ideas room makeover ideas

Appeals to a similar audience through lifestyle and home makeover ideas (e.g., 'room makeover ideas'), with moderate search overlap (66%) and higher content similarity (82%), implying overlapping interests but different emphasis.

Content Landscape

Top competitors include Cozy K (90% match, 331K subscribers) and kelly (86% match, 307K subscribers), both aligning with queries like cozy self-care routines, glow up routines, and makeup tutorials. Ashralouisa (82% match, 71.7K subscribers) also overlaps on autistic beauty tips and autistic creator life. Clutterbug (82% match, 1.2M subscribers) and kokohome (81% match, 586K subscribers) share interests in room organization, daily routines, and calming self-care ideas. emi’s spellbook has 79.9K subscribers, making it smaller than all listed competitors except Asrharlouisa; the overlap in search queries includes autistic beauty tips, room organization ideas, daily/managing routines, and self-care content, indicating competition primarily around lifestyle, beauty, organization, and self-care topics.

Video Highlights

Didn't Make the Cut

43 additional channels that were close

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#7	74%	Allison Baek ▶	80%	361K	66%	6
#8	74%	Doctorly ▶	74%	3.5M	75%	5
#9	68%	Brooke Allred	89%	28.4K	36%	1
#10	68%	Dr Faye Bate	78%	597K	53%	3
#11	67%	Deandra K	79%	51K	48%	2
#12	67%	Brown Life	87%	54.2K	36%	1
#13	66%	Ashlynne Eaton ▶	84%	340K	40%	3
#14	66%	LenaLifts ▶	84%	1.4M	39%	3
#15	66%	Ryanne Darr	79%	50.4K	46%	5
#16	65%	Evette Renee	80%	337K	44%	2
#17	65%	Sophie DiLoreto ▶	87%	315K	31%	2
#18	65%	Lexa Smith	89%	9.6K	29%	1
#19	64%	Psych2Go ▶	67%	13M	60%	6
#20	64%	Michaela Bento ▶	85%	289K	32%	4
#21	63%	Little Lofi Cute	72%	22K	51%	2
#22	63%	♡ Mirella	82%	16.1K	34%	2
#23	63%	Killedbydre	76%	73K	42%	3
#24	63%	Malama Life ▶	79%	843K	39%	2
#25	63%	Simply Ayesha	80%	23.3K	36%	1
#26	63%	I'm Autistic, Now What?	68%	265K	54%	2
#27	62%	Haley's Corner ▶	83%	894K	30%	4
#28	62%	Alison Odette	79%	8.5K	36%	1
#29	62%	bestdressed ▶	84%	3.5M	29%	1
#30	61%	Dr. Sam Ellis	74%	798K	42%	3
#31	61%	The Budget Dermatologist	74%	710K	42%	4
#32	61%	jess caelyn	82%	129K	29%	1
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#35	59%	Dr. Aleksandra Brown ▶	69%	92.8K	43%	3
#36	58%	katie robinson	72%	70.9K	38%	3
#37	58%	Dr Dray ▶	69%	2.6M	42%	2
#38	57%	Laura Try	70%	219K	37%	2
#39	56%	TED ▶	68%	27.2M	39%	2
#40	56%	Kiva Brent	74%	445K	29%	1
#41	55%	ArahiWorld	73%	26K	29%	1
#42	55%	Joshua Becker ▶	73%	344K	29%	1
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#47	51%	University of California Television (UCTV) ▶	66%	1.4M	29%	1
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Search Queries Used

autistic beauty tips glow up routine thrift haul fashion skincare routine daytime vlog minimalist cleaning room organization ideas cozy self care routine personal growth vlogs fragrance collection haul makeup tutorial in depth sustainable fashion haul daily routine vlogs calming self care ideas coastal aesthetic vibes autistic creator lifestyle minimalist room ideas self care rituals daily routine tips calm morning routine skincare for sensitive skin autistic self advocacy cosy home decor fragrance layering Guide fragrance note breakdown self improvement tips eco friendly fashion thrifted outfit ideas room makeover ideas cozy aesthetic outfits budget skincare routine hair care routine small space organization mental health routines gentle skincare routine autistic creator life

Frequently Asked Questions

Which YouTube channels are most similar to emi’s spellbook?

Cozy K — 90% match, 331K subscribers; kelly — 86% match, 307K subscribers; ashralouisa — 82% match, 71.7K subscribers. They are emi’s spellbook’s biggest competitors and share similar content themes around personal care, lifestyle vlogs, and beauty/organizing topics.

What type of content does emi’s spellbook make?

emi’s spellbook creates lifestyle and beauty content, with titles focusing on routines, thrifting, skincare, room cleanups, and personal vlogs. Uploads appear to be multiple videos with an average of about 24.2K views per video; recent videos have 26K–34K views, indicating a steady viewer base.

How do we determine which channels are similar to emi’s spellbook?

We analyze emi’s spellbook's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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