Ellie Richards

Subscribers 25.2K

Videos 155

Views 2.3M

Channels Like Ellie Richards

Ellie Richards covers fashion psychology, colour theory, and personal style through tutorials and guidance, including seasonal colour palettes, how to wear colour, and wardrobe decluttering. The channel features educational videos and step-by-step style formulas, with an average of about 68K views per video and a typical video length around 16 minutes, publishing at roughly 0.3 uploads per week. Subscribed by 25.2K viewers from New Zealand, active since 2014.

Similar Channels

We found 49 YouTube channels similar to Ellie Richards

Christina Mychas YouTube channel thumbnail

#1

Christina Mychas view on YouTube ▶

87% relevance

Subscribers 403K

Videos 614

Views 60.6M

Appearances 14

SERP 100%

Similarity 79%

color theory fashion minimalist wardrobe capsule wardrobe

They share a high search overlap on color theory fashion and wardrobe concepts, and both emphasize minimalist/capsule wardrobe approaches, aligning in audience interest though Christina's content is more extensive in fashion-focused wardrobe planning (search 100% vs Ellie; content 79%).

#2

Refining Style

82% relevance

Subscribers 78.3K

Videos 186

Views 7.6M

Appearances 12

SERP 72%

Similarity 88%

color theory fashion personal style guide seasonal colour palettes

Both target audiences with color theory and personal style guidance, and Refining Style's strong content focus on seasonal palettes complements Ellie’s style niche, reflecting high alignment in queries and similar content emphasis (search 72%, content 88%).

Frugal Aesthetic YouTube channel thumbnail

#3

Frugal Aesthetic view on YouTube ▶

78% relevance

Subscribers 1.6M

Videos 300

Views 196.8M

Appearances 9

SERP 77%

Similarity 79%

color theory fashion color styling tips color theory for outfits

They share a core emphasis on color theory and outfit color styling tips, appealing to budget-conscious style enthusiasts, with Frugal Aesthetic showing strong content similarity despite broad audience reach (search 77%, content 79%).

#4

beepworld view on YouTube ▶

74% relevance

Subscribers 147K

Videos 243

Views 11.9M

Appearances 12

SERP 59%

Similarity 84%

personal style guide capsule wardrobe outfit formulas

Beepworld mirrors Ellie in offering a personal style guide and capsule wardrobe concepts, indicating overlapping audience interests even though their content breadth and formula-focused videos differ (search 59%, content 84%).

#5

MAIAZINE view on YouTube ▶

72% relevance

Subscribers 134K

Videos 367

Views 7.8M

Appearances 13

SERP 49%

Similarity 87%

personal style guide capsule wardrobe outfit formulas

MAIAZINE targets personal style guidance and capsule wardrobe themes with outfit formulas, aligning with Ellie’s niche while leaning more toward formula-driven styling content (search 49%, content 87%).

#6

Asia Jackson view on YouTube ▶

70% relevance

Subscribers 707K

Videos 532

Views 53.0M

Appearances 10

SERP 49%

Similarity 84%

personal style guide self styling techniques wardrobe staples guide

Asia Jackson shares focus on personal style guides and wardrobe staples, indicating a similar audience and styling approach though Asia’s content leans more into self-styling techniques (search 49%, content 84%).

Content Landscape

Top competitors by match strength are Christina Mychas (87% match) and Refining Style (82% match). They share overlapping queries with Ellie Richards around color theory fashion, minimalist wardrobe, capsule wardrobe, and personal style guidance. Frugal Aesthetic (78% match) also competes on color theory and color styling tips, indicating a broader focus on color-driven fashion. Ellie’s channel has 25.2K subscribers, while Christina Mychas (403K) and Refining Style (78.3K) have significantly larger audiences, illustrating a size difference in reach even as they compete for similar search topics.

Video Highlights

Didn't Make the Cut

43 additional channels that were close

Rank	Relevance	Channel	Similarity	Subscribers	SERP	Appearances
#7	68%	Emily Elizabeth May	87%	124K	39%	4
#8	65%	Nycto Life ▶	81%	46.6K	41%	3
#9	64%	Justine Leconte officiel	78%	1.0M	42%	6
#10	63%	Lindsiann ▶	79%	322K	39%	4
#11	62%	Tam Kaur ▶	75%	1.8M	42%	3
#12	62%	Shopping On Champagne	83%	61.8K	30%	4
#13	61%	tonianne ▶	74%	47.8K	43%	5
#14	61%	Ellie-Jean Royden \| Body & Style	77%	393K	38%	6
#15	61%	Libby	89%	98.3K	19%	4
#16	60%	Hannah Louise Poston	83%	200K	27%	8
#17	60%	He Spoke Style	81%	586K	29%	4
#18	59%	TEDx Talks ▶	67%	44.2M	49%	8
#19	59%	Zoe Hong	77%	674K	32%	6
#20	59%	Mikaela Carrizo	75%	35.7K	35%	6
#21	59%	dear peachie ▶	77%	1.4M	32%	4
#22	59%	Miss Louie	83%	529K	22%	4
#23	58%	Alyssa Beltempo ▶	87%	300K	16%	3
#24	58%	Alex	78%	2.6K	28%	4
#25	58%	Use Less	85%	250K	17%	3
#26	58%	Real Men Real Style	77%	3.7M	29%	6
#27	57%	Sean Oulashin	75%	15.4K	31%	3
#28	57%	jasmine le ▶	75%	1.4M	30%	4
#29	57%	♡ Mirella	80%	16.1K	23%	2
#30	57%	Tim Dessaint	84%	1.6M	17%	5
#31	56%	Joshua Becker ▶	77%	344K	24%	3
#32	56%	Parker York Smith	83%	1.1M	15%	1
#33	56%	Jaye Alexander ▶	83%	80.6K	15%	1
#34	55%	The Style Theorists	81%	2.8M	15%	1
#35	54%	Irene Marceline	80%	6.0K	15%	1
#36	54%	The Style Consultant	78%	62.3K	18%	2
#37	53%	Color Class	78%	75.5K	17%	6
#38	53%	Simona Rakauskaite	73%	4.5K	23%	5
#39	53%	Rob Prsa	78%	138K	15%	2
#40	52%	bestdressed ▶	73%	3.5M	21%	5
#41	52%	Simplifying The Satherns	77%	7.1K	15%	1
#42	52%	Matt D'Avella ▶	74%	4.0M	19%	3
#43	52%	Jawnz Addiction	77%	10.9K	15%	2
#44	51%	Laney Jean	73%	15.5K	19%	1
#45	51%	Simran \| Your midsize fashion bestie	73%	19.2K	19%	1
#46	51%	Via Li ▶	65%	1.0M	29%	3
#47	50%	siena filippi	69%	78.8K	20%	2
#48	49%	Mina Le ▶	71%	1.8M	16%	4
#49	47%	Valley Muse	68%	110K	15%	1

Search Queries Used

color theory fashion fashion psychology personal style guide seasonal colour palettes minimalist wardrobe capsule wardrobe wardrobe decluttering outfit formulas color styling tips lookbook creation personal style discovery self styling techniques clothing psychology dressing for confidence fashion confidence tips color theory for outfits seasonal color analysis warm vs cool tones styling color harmony outfits wardrobe staples guide capsule wardrobe ideas minimalist dressing tips outfit planning strategies daily style routines confidence dressing tips color psychology fashion wardrobe color coordination clashing color remedies contrast level styling building a capsule wardrobe travel wardrobe essentials professional wardrobe tips body shape dressing guide fabric textures style tips accessory styling ideas

Frequently Asked Questions

Which YouTube channels are most similar to Ellie Richards?

Ellie Richards's biggest competitors are Christina Mychas (87% match, 403K subscribers), Refining Style (82% match, 78.3K subscribers), and Frugal Aesthetic (78% match, 1.6M subscribers). They share a focus on personal style and wardrobe improvement, offering fashion advice and tips to refine outfits and build a cohesive look.

What type of content does Ellie Richards make?

Ellie Richards creates fashion and styling content, with videos like Why your outfits look off (and the 3 formulas that will fix it), How to Stop Feeling 'Off' in Your Clothes (And Finally Find Your Style), 2026 Fashion Picks (and how to style them), This will change how you get dressed forever, and Her Wardrobe Wasn’t Working… So I Fixed It. She uploads on a schedule of about 0.3 videos per week, and videos average around 68K views.

How do we determine which channels are similar to Ellie Richards?

We analyze Ellie Richards's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.

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