We found 49 YouTube channels similar to XO, MaCenna
Both XO, MaCenna and Clutterbug target home organization and storage optimization, with high search overlap on terms like kitchen and home organization, though Clutterbug’s content emphasizes practical storage solutions (81% content similarity) rather than design-forward styling.
They share an audience interested in budget-friendly home improvement and decor, with strong search alignment on cottage bathroom remodels and budget decor, and content similarity around DIY home styling (83% content similarity) but Cozy DIY Home leans more toward cottage aesthetics.
Both channels emphasize thrifty, upcycled decor and furniture ideas, aligning strongly on upcycled and thrift flip queries (approximately 81% search match) and showing high content overlap (82%), though XO, MaCenna may integrate more modern interior styling.
They share a focus on budget-friendly home enhancements and cottage-inspired decor, with solid overlap in queries like cottage bathroom remodels and budget room makeovers (74–86% range in content), indicating similar aesthetics but Canterbury Cottage tilts more toward cozy cottage styling.
Shared emphasis on eco-friendly and sustainable decor with aligned searches on eco-friendly renovations, yielding moderate search overlap (78%) and good content similarity (75%), though Simple Dwelling centers more on sustainability than XO, MaCenna’s broader styling approach.
Both target budget-friendly, thrifty decor and DIY home styling, with notable search overlap on thrifted furniture and upcycled decor (57% search), coupled with high content similarity (88%), though Lone Fox often leans more craft-focused and bold statement pieces.
43 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 74% | TheSorryGirls | 85% | 2.3M | 57% | 7 |
| #8 | 72% | Julie Khuu | 84% | 583K | 54% | 5 |
| #9 | 70% | Welcome to the Woods | 84% | 326K | 49% | 3 |
| #10 | 69% | Ballard Designs | 83% | 42.3K | 49% | 2 |
| #11 | 69% | Reynard Lowell ▶ | 79% | 563K | 53% | 5 |
| #12 | 68% | That Practical Mom | 78% | 1.3M | 52% | 5 |
| #13 | 67% | Kristen McGowan ▶ | 86% | 1.9M | 40% | 7 |
| #14 | 67% | Suzie Anderson Home | 77% | 118K | 53% | 5 |
| #15 | 66% | Fifi McGee | Interior Design & Renovations | 82% | 27.6K | 44% | 2 |
| #16 | 66% | Decor Home Ideas | 67% | 26.2K | 64% | 5 |
| #17 | 66% | HGTV Home | 78% | 981K | 48% | 2 |
| #18 | 65% | The Cautious Creative | 86% | 40.3K | 33% | 3 |
| #19 | 65% | Katie Scott SALVAGED by k. scott | 84% | 438K | 36% | 3 |
| #20 | 65% | This Crazy Life | 84% | 460K | 35% | 4 |
| #21 | 65% | Jenna Pierce | 87% | 293K | 32% | 6 |
| #22 | 64% | Fia Garcia DIY | 83% | 267K | 35% | 2 |
| #23 | 64% | Pine and Prospect Home | 84% | 146K | 33% | 1 |
| #24 | 63% | Home RenoVision DIY ▶ | 79% | 4.1M | 39% | 4 |
| #25 | 63% | Loving Life as Megan | 82% | 195K | 34% | 3 |
| #26 | 62% | Daniel Titchener ▶ | 78% | 604K | 37% | 3 |
| #27 | 62% | Fix This Build That ▶ | 77% | 2.1M | 39% | 4 |
| #28 | 61% | Haley's Corner | 83% | 894K | 29% | 4 |
| #29 | 61% | Lauren Midgley | 84% | 132K | 26% | 2 |
| #30 | 61% | Ashlynne Eaton ▶ | 80% | 340K | 31% | 2 |
| #31 | 61% | baixu | 75% | 261K | 39% | 3 |
| #32 | 61% | Channel 4 Homes | 79% | 248K | 34% | 2 |
| #33 | 60% | DecorPedia | 77% | 8.1K | 35% | 3 |
| #34 | 60% | world decor | 76% | 48.9K | 36% | 2 |
| #35 | 60% | Make Something | 78% | 937K | 33% | 1 |
| #36 | 60% | Juliette Schraauwers | 77% | 4.2K | 33% | 3 |
| #37 | 60% | Built By Becker ▶ | 79% | 95K | 31% | 4 |
| #38 | 59% | Tales of Maria | 82% | 47.6K | 26% | 1 |
| #39 | 58% | Make It With Micah DIY Decor | 78% | 1.9M | 29% | 2 |
| #40 | 58% | Real Simple | 79% | 81.4K | 26% | 1 |
| #41 | 58% | Architectural Digest ▶ | 75% | 7.8M | 33% | 1 |
| #42 | 57% | Going Green | 71% | 72.5K | 37% | 3 |
| #43 | 57% | Simply R Home | 79% | 122K | 24% | 3 |
| #44 | 57% | HGTV | 79% | 1M | 24% | 2 |
| #45 | 57% | Omni Home Ideas | 77% | 7.2K | 27% | 2 |
| #46 | 57% | Mike Farrington | 73% | 241K | 33% | 1 |
| #47 | 54% | Ethan Chlebowski ▶ | 69% | 2.4M | 33% | 1 |
| #48 | 52% | Felix Humann | 69% | 6.5K | 26% | 1 |
| #49 | 51% | Maxable | 67% | 19K | 26% | 1 |
Clutterbug — 88% match, 1.2M subscribers; Cozy DIY Home — 82% match, 843K subscribers; Our Upcycled Life — 81% match, 535K subscribers. All three channels focus on home organization, DIY, and interior design alongside lifestyle content, overlapping with XO, MaCenna in topics like home decor, room makeovers, and thrift/upcycled projects.
XO, MaCenna creates DIY, lifestyle, fashion, home decor, room makeovers, home tours, and tutorials. Their videos show living room makeovers, budget-friendly European upcycled decor, bookshelf styling, and building a DIY hutch, with an average of about 233.6K views per video. They upload multiple videos per week. Subscriptions are around 970K.
We analyze XO, MaCenna's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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