We found 48 YouTube channels similar to The Perfume Guy
Both target fragrance enthusiasts with high overlap in search terms like fragrance reviews and niche fragrances (100% search match), and though The Perfume Guy and FBFragrances diverge in delivery (84% content match), they appeal to a similar audience interested in reviews of designer and niche scents.
They share strong alignment in fragrance reviews and niche fragrance content (search 86% similarity, content 84%), indicating a highly overlapping audience looking for in-depth perfume reviews and niche picks.
Overlap exists in niche fragrances and fragrance history/notes explanations (content is high at 85%), but lower search overlap (46%), suggesting the audience appreciates notes/history deep-dives while search intent is more varied.
High alignment on perfume reviews and notes explained (content 86%), with substantial search overlap (39%), signaling a shared audience seeking masculine fragrance reviews and note breakdowns.
Similar focus on fragrance notes explained and masculine fragrance reviews (content 86%), coupled with moderate search overlap (39%), indicating a common educated audience interested in note guides and masculine scents.
Shares perfume reviews and niche fragrance coverage (search 41%, content 84%), showing a connected audience that follows launches and niche drops while differing in search emphasis.
42 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 65% | Cubaknow | 88% | 176K | 32% | 8 |
| #8 | 64% | Claire Smith | 87% | 19.4K | 31% | 14 |
| #9 | 63% | The Fragrance Apprentice | 88% | 57.9K | 27% | 5 |
| #10 | 63% | Cal Cologne | 87% | 125K | 27% | 7 |
| #11 | 63% | Sharida M ▶ | 83% | 75.4K | 33% | 9 |
| #12 | 61% | Eau D' Erica | 87% | 161K | 21% | 5 |
| #13 | 60% | Kaleidoscope Scent Index | 89% | 9.2K | 15% | 2 |
| #14 | 59% | ouch110 Fragrance Reviews | 83% | 32.1K | 22% | 4 |
| #15 | 59% | TLTG Reviews | 84% | 192K | 22% | 8 |
| #16 | 58% | Luckyscent | 84% | 15.5K | 19% | 6 |
| #17 | 58% | Cherayeslifestyle | 85% | 113K | 17% | 9 |
| #18 | 58% | Monika Cioch | 85% | 114K | 18% | 3 |
| #19 | 58% | Scentbird | 81% | 15.8K | 24% | 5 |
| #20 | 57% | AROMATIX | 86% | 208K | 14% | 4 |
| #21 | 57% | Sam Macer | 80% | 119K | 23% | 9 |
| #22 | 57% | JoelTheNose | 86% | 105K | 13% | 6 |
| #23 | 57% | Clémence CC Fragrance | 87% | 76.1K | 10% | 4 |
| #24 | 57% | FRAG-MENTAL | 86% | 122K | 13% | 4 |
| #25 | 56% | Ksenja | 85% | 85.6K | 14% | 3 |
| #26 | 56% | Eau de Jarino | 87% | 49.8K | 10% | 4 |
| #27 | 56% | Triple B | 81% | 328K | 18% | 9 |
| #28 | 56% | Marshall the Scent Addict | 86% | 3.1K | 10% | 2 |
| #29 | 55% | The Fragrance Well | 86% | 8.3K | 10% | 2 |
| #30 | 55% | Curly Scents | 84% | 332K | 12% | 4 |
| #31 | 55% | The Thing About Whit | 83% | 3.2K | 14% | 6 |
| #32 | 55% | CurlyFragrance | 83% | 559K | 12% | 8 |
| #33 | 55% | The Scented | 84% | 124K | 11% | 8 |
| #34 | 55% | K&A Fragrances | 83% | 28.2K | 14% | 6 |
| #35 | 55% | The Niche Fragrance Collector | 84% | 134K | 10% | 7 |
| #36 | 55% | Soki London | 83% | 150K | 13% | 2 |
| #37 | 55% | Jeremy Fragrance | 81% | 2.5M | 15% | 9 |
| #38 | 55% | TheCherysTv | 84% | 115K | 10% | 7 |
| #39 | 53% | MC Colognes | 81% | 235K | 9% | 4 |
| #40 | 51% | CandleScience | 74% | 114K | 16% | 6 |
| #41 | 51% | Alex Costa | 70% | 4.1M | 21% | 4 |
| #42 | 48% | Weird History ▶ | 63% | 4.7M | 27% | 3 |
| #43 | 46% | JairWoo | 71% | 458K | 9% | 1 |
| #44 | 46% | ABC Australia | 66% | 391K | 15% | 6 |
| #45 | 46% | StyleCultureTV | 70% | 19.9K | 9% | 1 |
| #46 | 42% | The Diary Of A CEO ▶ | 64% | 15.1M | 10% | 3 |
| #47 | 42% | Bill Benoist | 64% | 3.4K | 9% | 1 |
| #48 | 40% | History of Simple Things ▶ | 61% | 869K | 9% | 4 |
The Perfume Guy's biggest competitors on YouTube are FBFragrances (90% match, 280K subscribers), Gents Scents (85% match, 626K subscribers), and Fits By Stick (69% match, 37.6K subscribers). All three channels focus on fragrance-related content, including reviews and discussions of perfumes and colognes, similar to The Perfume Guy's niche.
The Perfume Guy creates fragrance-focused content, including reviews and deep-dives as evidenced by video titles like The Perfume Guy Channel Intro, 25 Most Worn Fragrances of 2025, 2025 Fragrance Launches Deep Dive, and Atelier Materi Collection Deep Dive. Uploads appear to be multiple times per week, with an average video view count around 13.3K.
We analyze The Perfume Guy's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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