We found 49 YouTube channels similar to TODAY
Both target audiences interested in child development, caregiving, and women health search queries, and TODAY’s style aligns with educational, wellness-focused content, though TEDx Talks is more lecture-format and global.
Shares queries on style and lifestyle trends and, like TODAY, covers broad lifestyle topics, but TODAY’s content is more general-audience news and wellness rather than fashion-forward style.
Both rank for recipe ideas and family meal ideas and emphasize quick weeknight meals in searches, yet Jamie Oliver’s channel centers on cooking demonstrations while TODAY integrates broader health and parenting context.
Both address child learning activities and developmental themes, indicating an overlapping audience, though The Soft Roots focuses more on activity ideas while TODAY mixes parenting with health news.
Overlap exists on mental health for moms searches, with TODAY sharing wellness orientation; PBS NewsHour leans more toward news reporting while TODAY blends current events with health and parenting tips.
Shared interest in expert health opinions and wellness guidance; TODAY covers similar health topics, but Washington Post delivers more traditional journalism while TODAY emphasizes quick, actionable parenting and health content.
43 additional channels that were close
| Rank | Relevance | Channel | Similarity | Subscribers | SERP | Appearances |
|---|---|---|---|---|---|---|
| #7 | 52% | Andrew Huberman ▶ | 61% | 7.4M | 40% | 8 |
| #8 | 52% | Intermountain Health | 68% | 33K | 27% | 3 |
| #9 | 51% | Psych Hub ▶ | 61% | 280K | 37% | 4 |
| #10 | 50% | Gordon Ramsay ▶ | 62% | 21.9M | 32% | 5 |
| #11 | 49% | Emily Norris | 65% | 890K | 25% | 4 |
| #12 | 48% | AmenClinics | 68% | 604K | 20% | 1 |
| #13 | 48% | E! News ▶ | 67% | 2.5M | 20% | 1 |
| #14 | 48% | Speeed | 62% | 2.1M | 26% | 2 |
| #15 | 48% | Doctor Mike ▶ | 68% | 14.7M | 16% | 2 |
| #16 | 47% | TED ▶ | 69% | 27.2M | 14% | 4 |
| #17 | 47% | LifebyMikeG ▶ | 65% | 5.2M | 21% | 3 |
| #18 | 47% | Hospice Nurse Julie | 66% | 681K | 19% | 2 |
| #19 | 47% | Kristen McGowan ▶ | 62% | 1.9M | 25% | 3 |
| #20 | 47% | Epic Gardening ▶ | 63% | 4.0M | 24% | 3 |
| #21 | 47% | UCLA Health | 65% | 575K | 19% | 4 |
| #22 | 47% | Ciara O Doherty | 63% | 247K | 23% | 4 |
| #23 | 47% | Tasty | 66% | 21.3M | 18% | 3 |
| #24 | 47% | Brittany Vasseur | 67% | 1.5M | 16% | 1 |
| #25 | 46% | Teachingmensfashion | 62% | 7.4M | 23% | 2 |
| #26 | 46% | Tonic Health | 64% | 35K | 20% | 2 |
| #27 | 46% | TED-Ed ▶ | 65% | 22.4M | 18% | 2 |
| #28 | 46% | ABC News ▶ | 64% | 19.4M | 20% | 3 |
| #29 | 46% | Linda Home | 62% | 416K | 21% | 2 |
| #30 | 46% | Harvard Graduate School of Education | 63% | 70.1K | 20% | 1 |
| #31 | 45% | Friendly Kid Doc | 60% | 45.2K | 23% | 3 |
| #32 | 45% | Tim Dessaint | 64% | 1.6M | 18% | 2 |
| #33 | 45% | Peekaboo Kidz | 63% | 7.3M | 18% | 2 |
| #34 | 45% | Virali Tips & Tricks | 62% | 17.5K | 20% | 1 |
| #35 | 45% | Clutterbug ▶ | 60% | 1.2M | 22% | 6 |
| #36 | 45% | Dabby | 62% | 59.4K | 20% | 1 |
| #37 | 45% | Hannah Malu | 64% | 85.3K | 16% | 1 |
| #38 | 45% | Sheffield Made Plants ▶ | 61% | 620K | 19% | 5 |
| #39 | 44% | Myprotein ▶ | 61% | 343K | 19% | 2 |
| #40 | 44% | The Budget Mum UK | 59% | 14.8K | 22% | 2 |
| #41 | 44% | Brittney Blane | 62% | 117K | 16% | 1 |
| #42 | 44% | Joshua Weissman ▶ | 62% | 10.5M | 16% | 1 |
| #43 | 44% | Desi Rich | 62% | 218K | 16% | 1 |
| #44 | 43% | 5-Minute Crafts PLAY | 63% | 20M | 14% | 3 |
| #45 | 43% | Jenna Pierce | 60% | 293K | 18% | 2 |
| #46 | 43% | Med School Insiders ▶ | 62% | 1.8M | 14% | 2 |
| #47 | 41% | Anglian Home Improvements | 57% | 1.8K | 16% | 1 |
| #48 | 40% | Mind, the mental health charity | 56% | 49.3K | 16% | 1 |
| #49 | 39% | Family Fitness | 54% | 15.6M | 16% | 1 |
TODAY's biggest competitors on YouTube are TEDx Talks (44.2M subscribers, 79% match), The Style Insider (287K subscribers, 62% match), and Jamie Oliver (6.2M subscribers, 61% match). They share a focus on educational or lifestyle content and recognizable hosts or speakers, similar to TODAY's broad daytime news and lifestyle topics.
TODAY creates short- to mid-form videos covering news, travel, health, and lifestyle topics, as seen in titles like Hamilton West End adaptation, top travel destinations, cancer fundraising, pet rescue, and Apple TV series teasers. They upload frequently, with an average around 6.5K views per video and ~1008 uploads per week (as per provided data).
We analyze TODAY's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
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