Business Insider covers diverse business-focused topics including corporate supply chains, economic crime trends, global risk reporting, and industrial labor issues, as reflected by video titles on risky trades, supply chains, labor, and commodity markets. The content style appears to encompass deep-dives and explanatory pieces, with frequent explorations of real-world economic and industrial risks, and Risky Business as a recurring series. The channel publishes a high volume of content (7,700+ videos since joining in 2009) and averages around 2.6 million views per video, with recent uploads spanning topics from global trade dangers to hazardous work environments.
Similar Channels
We found 40 YouTube channels similar to Business Insider
Shares a high match on searches related to corporate supply chains, raw materials markets, and massive commodity trades (85% overall match; search 100%, content 76%), indicating overlapping audiences seeking finance and industry-aligned news with similar coverage of global markets.
Aligned with corporate supply chains, private sector risks, and economic crime trends (80% match; search 98%, content 68%), suggesting overlap in high-level risk and macro-trend interest, though TED’s delivery is more talk-focused than BI’s reporting.
global risk reportingprivate sector risksworld markets volatility
Converges on global risk reporting, private sector risks, and world markets volatility (75% match; search 82%, content 71%), implying an audience looking for timely market news and risk signals similar to BI.
raw materials marketsglobal trade dangersraw material shortages
Targets raw materials markets, global trade dangers, and raw material shortages (69% match; search 74%, content 66%), indicating similar thematic focus on supply chains and material scarcities with DW leaning toward international reporting.
Centers on global risk reporting (68% match; search 63%, content 72%), reflecting shared interest in macro risk themes and policy implications affecting business, with BI being more news-driven and the WEF being more think-tank oriented.
business news analysisillegal economies insightworld markets volatility
Covers business news analysis, illegal economies insight, and world markets volatility (65% match; search 63%, content 67%), aligning on market dynamics and regulatory/illegal economy angles that BI also explores in business coverage.
Content Landscape
Top competitors by match strength are The Wall Street Journal (85% match) and TED (80% match). They share overlapping queries with Business Insider such as corporate supply chains, raw materials markets, massive commodity trades, private sector risks, and economic crime trends. CNBC Television (75% match) also overlaps on global risk reporting and world markets volatility. In terms of scale, The Wall Street Journal has about 6.6 million subscribers, TED has about 27.2 million, and CNBC about 3.3 million, all larger than Business Insider’s 10.4 million. DW News (69% match) and the World Economic Forum (68% match) also compete on raw materials, global trade dangers, and global risk topics, with DW News at 6.2 million subscribers and WEF at 1.1 million.
Which YouTube channels are most similar to Business Insider?
The Wall Street Journal — 85% match, 6.6M subscribers; TED — 80% match, 27.2M subscribers; CNBC Television — 75% match, 3.3M subscribers. They share a focus on business, news, and financial topics, with BI producing investigative and analysis-style content on similar themes.
What type of content does Business Insider make?
Business Insider creates investigative and explanatory videos on business, finance, technology, and global issues. Recent videos cover topics like the food and supply chains, organized crime, and dangerous working conditions, with an average of 2.6M views per video and an unspecified number of uploads per week.
How do we determine which channels are similar to Business Insider?
We analyze Business Insider's recent videos, generate topic-relevant search queries, check YouTube search results, and compare the meaning of each channel's content to measure similarity. The result is a ranked list sorted by SERP overlap, semantic similarity, and search appearances.
